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Paid Media Lead - #35103

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Job Description - Paid Media Lead - #35103

Description

Paid Acquisition Strategy

  • Develop and execute paid media strategies across:
    • Meta
    • Google
    • YouTube
    • TikTok
    • programmatic
    • display
    • affiliate-supported media buys
  • Optimize acquisition funnels and paid media efficiency.

Budget & Performance Management

  • Manage large-scale media budgets and pacing.
  • Monitor:
    • CAC
    • ROAS
    • Conversion rates
    • player quality
    • Retention contribution
  • Continuously optimize campaign economics.

Creative Testing & Optimization

  • Coordinate closely with creative and growth teams.
  • Execute creative testing frameworks and performance iteration cycles.
  • Analyze ad fatigue, creative performance, and audience behaviour.

Attribution & Analytics Coordination

  • Partner with analytics teams on attribution modelling and reporting.
  • Interpret platform data and identify optimization opportunities.

Agency & Platform Management

  • Manage media agencies, platform representatives, and advertising vendors.
  • Ensure compliance with platform and regulatory advertising policies.


Requirements
  • 5–10+ years in paid media, digital acquisition, performance marketing, or media buying.
  • 3 years of people management experience.
  • Experience in gaming, fintech, e-commerce, high-scale consumer platforms, or leading media agencies preferred.
  • Proven track record managing significant digital media budgets.
  • Strong platform expertise and analytical capability.
Original job Paid Media Lead - #35103 posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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