Paid Social, Performance Marketing Specialist

icon building Company : Foodpanda
icon briefcase Job Type : Full Time
icon geo-alt Taguig, Metro Manila

Number of Applicants

 : 

000+

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Job Description - Paid Social, Performance Marketing Specialist

Job Description

We're on the lookout for a Paid Social, Performance Marketing Specialist to join our team, with the option to be based in either our Philippines or Thailand office!

Responsibilities: 

  • Own strategy and execution for all paid social campaigns across various social channels ( Facebook, Instagram, Twitter, TikTok, Snapchat, etc) for APAC countries
  • Working cross functionally & cross regionally to develop, launch and track high-impact ad hoc/evergreen campaigns driving user acquisition and re-engagement
  • Determine areas of opportunity, design experiments & incrementality tests, and present data-driven recommendations that improve current channel performance, consequently improving marketing-mix and business practices
  • Measure, analyze and report performance of your channel and support management in driving channel mix and budget decisioning
  • Stakeholder management across different countries and teams, striving to develop or further improve existing processes

    • Qualifications

  • Minimum 2 years experience in Social Performance Marketing (App & Web)
  • Advanced knowledge of Online Advertising platforms and analytics tools for online channels ( Facebook, Instagram, Snapchat, Tiktok, Smartly, Google Analytics, Adjust/Appsflyer etc)
  • You have a proven track record of working at well-funded Internet companies and have experience with budget allocation and optimization
  • Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution and LTV
  • Hands-on mentality, an analytical and structured way of working, and extraordinary logical thinking skills
  • An understanding of the nuances of both the demand and supply side of a marketplace also a plus
  • Excellent verbal & written fluency in English, additional languages is a plus
  • Proactiveness and ownership is a key to this role

    • Original job Paid Social, Performance Marketing Specialist posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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