PDP Copywriter - Contract

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SGK is a global packaging and brand experience company. From idea to implementation, we deliver packaging solutions and brand experiences that give brands the freedom to speak louder, scale faster and grow stronger. We simplify marketing and amplify brands to deliver value. SGK is a Matthews International company. 

 

This PDP Copywriter will develop compelling, brand-relevant product storytelling that lives across various online retail platforms. With an eye for detail and a passion for content writing, this role crafts thoughtful, search-engine-optimized wording that turns prospective e-commerce shoppers into engaged, brand-loyal customers.

If you’ve ever bought something from Amazon, Walmart.com, or your favorite brand’s website, a PDP Copywriter’s work helped guide you along the journey. Our ideal candidate has excellent writing and editing skills with a strong command of grammar and spelling, as well as the dependable ability to proofread one’s own work and to self-edit where necessary.

JOB RESPONSIBILITIES

• Writes high-quality, SEO-optimized product copy for consumers shopping at various online retail platforms
• Conducts keyword research and optimizes product titles, bullet points or key features, product descriptions, and back-end metadata with relevant, highly ranked keywords 
• Writes creative and descriptive copy for image tiles, below-the-fold enhanced content, retailer brand stores, sponsored ads, and additional digital content
• Creates compelling headlines and engaging body copy that capture the target audience's attention while staying true to brand, regulatory, and retailer requirements
• Adapts tone of voice and word choice to appropriately tailor the message for variances in platforms and audiences
• Juggles multiple projects at once, managing time and meeting deadlines in a fast-paced, detail-oriented environment

QUALIFICATIONS / REQUIREMENTS

• Bachelor’s Degree in Communications, Journalism or related field
• 4+ years of previous Communications, Journalism experience; or equivalent combination of education and experience
• Occasional travel either locally, nationally, and/or internationally may be required.
• High degree of proficiency in MS Office Suite, Outlook & Internet applications.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills.
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning).
• Basic understanding and application of mathematical concepts.
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients.
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Ability to work with and influence peers and management.
• Self-motivated with critical attention to detail, deadlines and reporting.

PHYSICAL ASPECTS / WORK ENVIRONMENT

• Regularly required to stand; walk; sit; and talk, hear and see.
• Regularly/Occasionally lift and/or move up to 10 pounds. 

* Reasonable accommodations may be made to enable individuals to perform the essential functions.

At Matthews International, what makes us different is what makes us great. We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need. Matthews International affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled. Matthews International endeavors to make our employment website and application process accessible to all users and applicants. In doing so, Matthews International provides reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our Human Resource Team.  #J-18808-Ljbffr