Performance Designer (CRO + PDP)

About Penbrothers 

About the Client

About the Role

What you’ll do

• Conversion Optimization: Serve as a core engine for driving sales volume and actively increasing Average Order Value (AOV)across all digital touchpoints  .


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  Performance Funnel Design: Design and iterate native-ad style advertorials, reasons-why pages, and comprehensive multi-step landing funnels for cold paid traffic 

  
  


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  Rapid Component Prototyping: Build and rapidly deploy variations of Product Detail Pages (PDPs) aimed at testing structural CVR lift rather than superficial redesigns 

  
  


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  AI Asset Synthesis: Deeply integrate AI imagery workflows (Midjourney, ChatGPT, etc.) into your design cycle to produce rapid visual variations and speed up throughput 

  
  


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  VoC Alignment: Consume and translate qualitative Voice of Customer data (including dedicated Reddit product threads) into actionable landing page layouts. (Which would be provided by the marketing team)

  
  


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  Hypothesis Testing: Contribute heavily to systematic A/B tests backed by real analytical data and customer psychology, completely avoiding design updates based on "vibes". 

  
  

What You Bring

• Proven Direct Response Track Record: 3 to 10 years of intensive experience explicitly in UX/UI performance design, growth design, or dedicated CRO functions. 


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  DTC/E-Commerce Domain Expertise: Deep, recent operating experience inside high-performing direct-to-consumer environments running on Shopify or WooCommerce. 

  
  


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  Figma Masterclass: Complete structural fluency in Figma with clean, seamless developer handoff architecture 

  
  


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  AI Tool Profficiency: deployment of ChatGPT and Claude inside your weekly design workflow. Bonus proficiency: Midjourney, Cursor, Lovable, Replo, or Figma AI 

  
  


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  Mindset & Intangibles: 

  
  
  
  
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    An aggressive ownership mindset ("I shipped X" vs "The team did Y"), high-velocity throughput comfort, and clear, structured asynchronous written communication. 

    
    
  
  
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    Must possess "push-back energy" to challenge weak briefs constructively. 

    
    
  
  
  
  


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  Language Proficiency: Full professional fluency in written and verbal English is strictly required 

  
  


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  Work Set-Up Requirements: 

  
  
  
  
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    Amenable to fully  remote setup but requires a deliberate, flexible working schedule to facilitate clear timezone overlap with both US and European operational hours. 

    
    
  
  
  
  


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  Strict Exclusions (Hard Passes): 

  
  
  
  
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    No B2B or SaaS platform/product design experience will be considered. 

    
    
  
  
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    No pure static ad builders (e.g., individuals whose primary experience is restricted to building social media ad graphics for Meta or Google). 

    
    
  
  
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    No traditional brand layout designers who prioritize aesthetics over raw analytical performance metrics. 

    
    
  
  
  
  

Hiring Process

We utilize AI tools to enhance our hiring efficiency and ensure a fair evaluation of all candidates. As a result, candidates who passed our initial evaluations should expect an AI Interviewer as a component of our recruitment process. This is supervised by Human Talent Acquisition Experts who will also engage with you throughout your application journey.

What You’ll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you’ll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast-growing startups and dynamic companies.

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  Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.

  
  


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  Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.

  
  


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  Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.