Performance Graphic/Ad Designer

Key Responsibilities: 

• Rapidly producing high number variations of ad creatives per campaign to support aggressive A/B testing.
• Utilizing AI tools (Midjourney, Adobe Firefly, Canva Magic Studio, etc.) to generate backgrounds, enhance product photos, and accelerate the design process.
• Creating static images, carousels, and "collection" assets designed specifically for the Meta feed and Stories.
• Taking the "winning" 5% of your designs and quickly spinning up 10 more variations based on what the data shows is working.
• Ensuring that even at high volume, all assets remain consistent with the client's brand identity.

Must-Have Qualifications

• Proven background in designing specifically for Direct Response/Performance Marketing (not just general branding).
• Ability to produce high-quality work quickly without sacrificing attention to detail.
• Advanced proficiency in Adobe Photoshop, Illustrator, and Figma.
• Hands-on experience using AI tools to assist in asset creation, background removal, or image expansion.
• A clear understanding of "The Hook," "The Offer," and "The CTA" within a visual layout.

• Experience working within a fast-paced Digital Marketing Agency.
• Basic motion/GIF creation skills to add subtle movement to static ads.
• Knowledge of e-commerce platforms like Shopify and how they integrate with Meta catalogs.