Performance Marketing Specialist

About the Company  

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. 

Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, numnum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart. 

Essor and its predecessors have raised over $400 million from visionary investors such as The Raine Group, Premji Invest, Target Global, Declaration Partners, funds and accounts managed by BlackRock, Victory Park Capital, General Catalyst and Khosla Ventures. Essor was established in August 2024 after BRANDED’s acquisition of Heyday. BRANDED was originally founded in September 2020 by Pierre Poignant, Ben Kaminski and Alexis Lanternier. Heyday was originally founded in August 2020 by Sebastian Rymarz and Adam Gerchen.

About the Team

The Marketing team scales our brands efficiently combining creative with data analytics, managing all marketing channels to drive brand growth. They continually build & execute a 360 marketing plan for both marketplace brands and direct-to-consumer brands.

About the Role

As a Performance Marketing Specialist, you will be responsible for boosting our biggest brands’ online presence with media buying campaigns (Amazon DSP)  that drive conversions via the different platforms and tools used by Essor. You will strategize, create, and manage campaigns, monitor their performance, and optimize for results.

What you will do:

• Manage Amazon DSP console and execute day-to-day DSP campaigns for different brands in our portfolio, maintaining budgets and recommending optimizations in support of product goals and innovations.


• Coordinate the content creation of the DSP campaigns.


• Perform daily reviews of performance and prepare reports to internal stakeholders.


• Develop end-to-end relationships with the different team members such as creative team, brand managers and work hand in hand to provide the best performance
  Analyze data, and provide insights and recommendations in order to inform the team members of required actions related to consumer funnels, particularly new customer acquisition.


• Identify the variables that can be optimized and own the execution of the optimization.


• Identify and implement internal process improvements, content, and product enhancement opportunities.


• Maintain collaborative relationships with peers and colleagues to contribute to the group’s achievement of goals, and to help foster a positive work environment.


• Stay up-to-date on the latest trends and eCommerce tactics for advertising platforms.
  
  

Who you are:

• 2-3 years experience in a role focused in data analysis and/or business intelligence


• In-depth knowledge of tools like Excel/Google Sheet


• Strong analytical background


• Understanding of advanced targeting, planning, and insights capabilities available through paid platforms


• Understanding of optimization levers available to ensure campaigns meet business goals.


• Platforms such as Amazon advertising, Google ads, Meta Business Manager, programmatic DSPs or any other channel are nice to have


• Knowledge of the online media buying ecosystem for advertising purposes is nice to have


• Customer-focused and understanding of the customer experience.
  
  

We are seeking for people who:

• Are owners. 


• Are continually raising the bar.  


• Are sincerely open-minded, and are willing to examine their strongest convictions with humility. 


• Nurture and embrace differing perspectives to make better decisions. 

What's in it for you?

• A supportive, diverse and global team with a growth mindset.


• A scaling company with great industry professionals.


• A flexible (hybrid) working environment.


• Great opportunities to get involved with exciting projects.

We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.

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