PHL - Business Analyst

Job Title: Business Analyst (eCommerce & Media Reporting)

Contractor Fee: $2,500/month (USD)

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses that are experienced in remote hiring and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent.

About This Role:

We are hiring a Business Analyst to support a fast-growing, design-led DTC jewelry eCommerce brand. This role is execution-focused and analytical, designed to give the founder clear, reliable visibility into performance across revenue, media spend, COGS, and customer value.

This role is not responsible for strategy creation or high-level ideation. Instead, you will own the preparation, organization, and accuracy of performance data so leadership can confidently analyze results and make decisions. Over time, as you build deeper business context, you may contribute more insight—but the core expectation is strong analytical execution from day one.

Key Responsibilities:

• Pull, clean, and maintain performance data across revenue, media spend, and COGS

• Prepare recurring media buying and eCommerce performance reports

• Analyze product-, campaign-, and channel-level profitability

• Identify winning, losing, and underperforming products or campaigns based on data

• Support LTV, CAC, and cohort-based analysis using existing frameworks

• Reconcile data across platforms to ensure consistency and accuracy

• Build clear, founder-friendly reports and summaries for review

• Support quarterly and annual performance reviews with structured data

• Flag inconsistencies, gaps, or anomalies in data proactively

• Work closely with the founder to support analysis and direction resets

Software/Platforms/Tools:

• Triple Whale (or similar attribution platform)

• Paid media platforms (Meta Ads, Google Ads) for reporting purposes

• Google Sheets or Excel (advanced proficiency required)

• Analytics tools (GA4 or similar)

• E-Commerce platforms and data sources (Shopify or similar)

• Slack, Google Workspace, and cloud-based collaboration tools

Qualifications:

• 3–5 years of freelancing experience.

• Excellent written and verbal English communication (C1 or C2 level).

• 4–7+ years of experience in business analysis, performance analytics, or eCommerce reporting

• Experience supporting DTC or eCommerce brands

• Strong understanding of revenue, media spend, COGS, LTV, and CAC

• Proven ability to prepare accurate, repeatable reports

• Comfortable executing detailed, sometimes tedious, analytical work

• Excellent written and verbal English communication (C1 or C2 level)

• Highly detail-oriented, organized, and dependable

• Comfortable working directly with a founder in a lean environment

• Able to operate independently with clear direction and minimal hand-holding

Shift Schedule:

• Monday to Friday, with some overlap with US business hours, preferred