PPC Specialist

As a Junior PPC Specialist, you will manage and optimize ad campaigns across various platforms to maximize marketing investments. Your role involves developing cost-efficient strategies, analyzing performance data, and providing actionable insights. You will create comprehensive media plans, conduct keyword and competitor research, and implement testing for improved results. Additionally, you will collaborate with teams, maintain data reliability, and stay updated with the latest trends in digital advertising.

Key Responsibilities:

1. Plan and execute high-impact paid media campaigns
2. Analyze campaign data to uncover insights and improve performance
3. Conduct A/B and multivariate testing as necessary to improve ad campaign performances
4. Collaborate with cross-functional teams to enhance ad performance and data accuracy

Minimum Qualifications:

• Bachelor’s degree in Marketing, Advertising/Media, Business, Journalism, Linguistics/Languages, Mass Communications, Marketing, or equivalent.
• Preferably with a minimum experience of at least 1 year in a related field.
• Proficiency in utilizing Microsoft Excel and Google Sheets is essential for this role.

Skills:

• Must be knowledgeable in Google Workspace.
• Good written and verbal communication skills
• Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment
• Driven, passionate, and self-motivated
• Knowledgeable in Meta Ads, Google Ads, and TikTok Ads.
• Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)
• Understanding of the marketing principles
• Should have a basic understanding of the following:
• Google Analytics
• Google Suite
• Google Adwords
• MS Excel/Google Sheets
• Meta Business Suite
• Meta Ads Manager
• Analyzing Data
• A/B Testing

• Paid Sick Leave and Vacation Leave
• Paid Bereavement
• Maternity & Paternity Leave
• Single Parent Leave
• Medical / Health Insurance
• Paid Holidays
• Training and Development Opportunities
• Company Service Awards