PPC Specialist (Google Ads)

Role: PPC Specialist (Google Ads)
Hours: Monday - Friday. 9AM - 5PM CT
Location: Remote - PH / LATAM / Serbia
Monthly USD Salary: $1,800 - $3,200

We are seeking a hands-on PPC Specialist to support campaign execution and optimization across Google Ads accounts.

This role is focused on building campaigns, managing search terms, implementing negatives, and supporting ongoing performance improvements.

The ideal candidate is detail-oriented, execution-focused, and comfortable working inside Google Ads daily to support growth initiatives.

Strong analytical thinking, attention to detail, and speed of execution are critical for success in this role.

Responsibilities

Campaign Build & Setup

• Build and launch search, display, and performance campaigns
• Structure campaigns based on strategy and account needs
• Implement keyword targeting and match types
• Upload and manage ad creatives and extensions

Optimization & Performance Management

• Conduct ongoing campaign optimizations
• Adjust bids, budgets, and targeting based on performance
• Identify opportunities to improve CTR, CPC, and conversions
• Monitor pacing and performance trends

Search Term & Negative Management

• Perform regular search term analysis
• Identify irrelevant traffic and add negative keywords
• Refine keyword targeting to improve efficiency
• Maintain clean and scalable keyword structures

Reporting & Insights Support

• Support performance reporting and analysis
• Flag performance changes and anomalies
• Collaborate with senior team members on insights
• Ensure data accuracy across platforms

Must-Haves (Non-Negotiable)

• 3–5 years of hands-on Google Ads experience
• Strong understanding of campaign structure and optimization
• Experience with search term analysis and negative keyword strategy
• Ability to manage multiple campaigns simultaneously
• Strong analytical and problem-solving skills
• Strong English communication skills (written and verbal)
• Ability to work independently with minimal supervision

Nice-to-Haves

• Experience with Performance Max and YouTube campaigns
• Familiarity with GA4 and conversion tracking
• Experience with call tracking platforms
• Exposure to other paid channels (Meta, LinkedIn, etc.)
• Experience working with US-based clients
• Familiarity with reporting tools or dashboards

Ideal Candidate Profile

• Highly detail-oriented and data-driven
• Execution-focused with strong platform expertise
• Comfortable working inside Google Ads daily
• Proactive in identifying optimization opportunities
• Organized and process-driven
• Thrives in a fast-paced performance environment

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.

• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.

• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.