PPC Specialist - Google Ads and Facebook

Company Summary:

We are a boutique marketing agency that enables our clients to develop deeper customer engagement through old-school marketing using the latest technology. Because we focus on crafting a clear and compelling message before we address the best technology to deliver it, we achieve better results for our clients.

Position Summary:

We are seeking a Google Ads/Facebook PPC Specialist to join our dynamic team. In this role, you will be responsible for crafting and executing impactful PPC campaigns across Google Ads and Facebook Ads platforms. Your expertise in digital advertising, keyword research, ad copywriting, bid management, and data analysis will be essential in achieving our marketing goals. As a key player in our team, you will collaborate closely with clients or stakeholders, ensuring clear communication and delivering insightful reports. Your ability to stay updated on industry trends and adapt to changing algorithms will be instrumental in maintaining our competitive edge. If you're a creative problem solver who thrives on continuous learning and possesses the skills to optimize campaigns for maximum ROI, we encourage you to apply and contribute to our advertising success.

• Digital Advertising Expertise:
• Proficiency in Google Ads and Facebook Ads platforms.
• Understanding of PPC advertising principles and strategies.

• Keyword Research and Analysis:
• Conducting thorough keyword research to identify relevant and high-performing keywords.
• Competitor keyword analysis for gaining a competitive edge.

• Ad Copywriting and Testing:
• Strong copywriting skills for creating compelling ad copy.
• A/B testing and ad creative optimization for improved performance.

• Bid Management and Budgeting:
• Knowledge of bid strategies, including manual and automated bidding.
• Experience in adjusting bids to achieve campaign goals.
• Effective management of ad budgets for maximizing ROI.

• Conversion Tracking and Analytics:
• Proficiency in setting up and tracking conversions using tools like Google Analytics.
• Analytical ability to make data-driven decisions for campaign optimization.

• Ad Campaign Setup and Optimization:
• Creating and configuring ad campaigns, ad groups, and ad extensions.
• Expertise in targeting options, including demographics, location, and device targeting.

• Continuous Learning and Adaptability:
• Staying updated with industry trends, algorithm changes, and new platform features.
• A commitment to continuous learning, adapting to changes, and seeking professional growth opportunities.

These skills collectively enable a Google Ads/Facebook PPC Specialist to effectively plan, execute, and optimize pay-per-click advertising campaigns to achieve the desired business outcomes.

• Ensure long term client retention through excellent client and project management including:

Polite yet firm Client communication (email, phone, Zoom);

Accurate and timely reporting in accordance with client commitments (weekly, fortnightly, monthly); and

Delivering high-quality PPC to our portfolio of clients and offering a variety of effective client engagement opportunities;

• Ensure you deliver the PPC tasks as per the client workflows.
• Develop and maintain personal knowledge of PPC to ensure and uphold the company’s values and vision.
• Other reasonable requests that may from time to time be necessary for the successful operation of the business.

• Appropriate tertiary qualifications in marketing

• Open to learning about SEO and Web Maintenance delivery
• Solid time management experience
• Experienced in the use of the Microsoft Office Suite of Products
• UX
• Experience using Project Management Software.

• Excellent written & verbal communication skills
• Excellent client relationship-building skills
• Strong people skills
• Excellent numerical skills
• Excellent problem-solving skills
• Strong Time management skills
• Ability to work in a flexible, multi-tasking environment