PR & Digital Marketing Coordinator

Job Responsibilities

60% PR and Digital

• Supporting Marketing Manager with implementation of PR and media relations campaigns •
• Writing, proofing, and uploading press releases, creative blogs, and social media captions
• Helping organize and run all PR and marketing events
• Liaising with press contacts to generate coverage
• Creating, analyzing, and evaluating all PR coverage
• Coordination with Digital PR – mainly social media influencers
• Ensuring all social media platforms (Facebook, Instagram, and YouTube) are managed and up to date with interesting and engaging content
• Helping to execute digital campaigns to drive to retail, and review and analyze performance of co-op and Skechers digital campaigns
• Support with media and influencer related tasks including shipping to press (press releases, seedings etc.)
• Monitoring industry news and competitor brands
• Constantly generating ideas to pitch to Marketing Manager

40% General Marketing

• Support of the Marketing Manager with all marketing efforts in the Philippines
• Coordination with accounts and suppliers for marketing activities and its execution
• Help manage and control of accounts advertising materials/ marketing collaterals
• Daily communication with various departments within Marketing at US HQ
• Internal communication with Sales, Merchandising, and Customer Service departments
• Preparation of presentations (mainly PowerPoint)
• Support in organizing and hosting events
• Seasonal showroom and retail visual updates both for Franchisee and Wholesalers
• Support daily business operations of the marketing department
• Preparation of the monthly marketing reports for the US HQ

About Skechers

Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.