Procurement Marketing Functional Associate Consultant | Hybrid - Makati/BGC

Roles & responsibilities

Marketing Strategy & Brand Transformation

• Support development of brand purpose, value propositions, positioning frameworks, and integrated brand strategies.
• Conduct competitive and market landscape assessments, category dynamics analysis, brand tracking interpretation, and strategic insight synthesis.
• Assist in building marketing strategy blueprints, segmentation models, and customer value frameworks.

Marketing Operations & Capability Development

• Conduct capability assessments for marketing teams, define maturity levels, and support roadmap creation.
• Design future-state marketing operating models, including workflow improvements, RACI structures, and governance frameworks.
• Support campaign management processes, go-to-market planning, and omni-channel orchestration.

Marketing Performance & Effectiveness

• Perform funnel diagnostics, attribution analysis, media & spend assessments, and performance modelling.
• Support development of measurement architectures, KPI frameworks, dashboard requirements, and reporting processes.
• Assist in agency performance reviews, operating model redesign, and productivity improvements.

Content & Data Insights

• Support content strategy, governance, modular content operations, and asset lifecycle management.
• Contribute to data-driven marketing by building customer segmentation, lifecycle journeys, and basic analytical insights.
• Work with cross-functional teams to identify data gaps and improve marketing data quality and usage.

MarTech & Workflow Alignment

• Assist in mapping marketing systems, workflows, and capability requirements across MarTech stack components.
• Engage with platform teams (CRM, CDP, CMS, MAP, DAM) to ensure functional alignment with marketing needs.

Required Skills & Expertise

Marketing Functional Expertise

• Understanding of brand strategy, segmentation, customer insights, GTM planning, campaign execution, and marketing analytics.
• Knowledge of content strategy, SEO/SEM basics, and omni-channel engagement models.

Consulting Skills

• Strong problem-solving, structured thinking, and analytical aptitude.
• Ability to create high-quality deliverables (strategic frameworks, assessments, journey maps, KPI models).
• Strong communication and stakeholder engagement capability.

Technology Awareness

• Familiarity with MarTech platforms: CRM, Marketing Automation, CDP, Web/CMS, DAM, SEO tools.
• Comfort with tools such as PowerPoint, Excel, Jira, Confluence, Miro.

Qualification

• B.E./B.Tech/MBA 
• 3 – 5 years of experience in marketing transformation, marketing ops, brand strategy, or related consulting roles.

Additional Details:

• Work arrangement: Hybrid - Makati or BGC office