PRODUCT MANAGER

JOB SUMMARY :

The Pharmaceutical Product Manager, will play a pivotal role in driving the demand through sales of the product lines of Tobie Pharma. The primary responsibility will be to strategize, plan, and execute relevant campaigns and activities to promote all products effectively to respective physicians / market . The PPM will work closely with cross-functional teams (Sales and Marketing Associate) to meet customer needs, enhance brand visibility, and achieve sales targets. Additionally, the PPM will be responsible for strengthening relationships with key prescribers, conducting market research, and contributing to product launches.

KEY RESPONSIBILITIES :
1. Market Research and Analysis: Conduct thorough market research to identifycustomer needs, market trends, and competitive landscape.
2. Analyze data (MDC Stock Transfers and Inventory Data) to make informed decisionsand recommendations for product development and marketing strategies.

MARKETING STRATEGY / DEVELOPMENT :
1. Develop comprehensive marketing strategies and tactics for all pharmaceuticalproducts.
a. Other specializations who can prescribe Vi-gel, Neramin and Kohagra aside fromexisting masterlist
2. Create and refine marketing plans that align with organizational goals and marketdemands.

PROMOTIONAL MATERIAL CREATION :
1. Conceptualize and spearhead in producing promotional materials, including brochures,presentations, and digital content for Tiktok, IG and Facebook.
2. Ensure all promotional materials adhere to regulatory guidelines and compliancestandards.

KEY PRESCRIBER RELATIONSHIP MANAGEMENT :
1. Develop and implement strategies to cultivate and maintain strong relationships withkey prescribers for each product.
2. Collaborate with sales teams to understand prescriber needs and preferences.

EDUCATIONAL INITIATIVES :
1. Prepare materials, topics, and guidelines for roundtable discussions, productpresentations, and symposia.
2. Organize and lead educational/learning events to enhance awareness and knowledgeabout pharmaceutical products.

MULTI-FUNCTIONAL COLLABORATION :
1. Work closely with cross-functional teams, including sales, marketing, regulatory affairs,and R&D, to ensure cohesive promotional efforts.
2. Collaborate with different teams to address both ethical and consumer audienceneeds.

PRODUCT LAUNCHES / RELAUNCH :
1. Plan and execute product launches and relaunches, covering aspects such as productpackaging, communication campaigns, and sales strategies.
2. Monitor the progress of launch activities and make necessary adjustments to meettargets.