Product Manager, IC

Develop and execute annual marketing plans and product launch strategies aligned with regional and global objectives. Identify market trends, customer needs, and competitive landscape to shape product positioning and messaging. Lead local launch readiness for new products (e.g., PFA, DCB, Urology, Endo, etc.), ensuring internal alignment and training. Work closely with the sales team to create product toolkits, value propositions, and selling materials. Drive clinical and economic value messaging tailored for Key Public, Other Public, Premium Private, and Other Private segments. Lead sales training and field coaching to ensure message consistency and capability development. Support pricing strategy and profitability analysis in coordination with Sales Ops and Finance. Utilize customer segmentation and product-positioning models to formulate and execute effective messaging, concept marketing techniques, and channel management. Support key opinion leader relationships. Build relationships with Key Opinion Leaders (KOLs) to support education, product trials, and advocacy. Organize local symposia, procedural workshops, and scientific events to raise brand visibility and drive adoption. Lead voice-of-customer (VOC) initiatives and translate insights into action. Identify opportunities to develop new markets or expand existing indications (e.g., T2/T3 hospitals, new therapies). Partner with regional marketing on digital campaigns, congress presence, and omnichannel engagement. Analyze product performance data, adjust plans, and report regularly to stakeholders. Serve as the local marketing lead for assigned portfolio(s). Collaborate with Regional Product Managers, Medical Affairs, Regulatory, and ASEAN Commercial teams. Ensure alignment between local execution and global strategy. Degree in Science Technology, Pharmacy or related field. Experiences at least 5 years in marketing in healthcare business. Prefer experiences in medical device, pharmaceutical and other related field. Must-have: business acumen, financial analyst, marketing expertise and market knowledge. Proficient communication in English and local language. Able to use analyst tools: Power BI, Excel, PPT Able to work closely with Sales, Medical Affair and Regulatory, and ASEAN Commercial teams.