Product Marketing & Content SM- PH/MY

Position Overview

Job Title: Product Marketing & Content Senior Manager
Department: Marketing
Reporting To: Head of Marketing

Tookitaki is seeking a Product Marketing & Content Senior Manager to lead strategic storytelling, market positioning, and high-impact content creation that enhances our brand visibility and drives demand for our AI-powered financial crime prevention solutions. This role requires a strategic thinker and strong storyteller who can translate complex AML and fraud prevention challenges into compelling narratives tailored for compliance and technology executives at banks and enterprise fintechs.

As a key contributor to thought leadership, sales enablement, and demand generation, this role plays a critical function in ensuring that Tookitaki’s messaging resonates across the ASEAN and Middle East markets.

Position Purpose

The Product Marketing & Content Senior Manager is responsible for shaping Tookitaki’s brand positioning, messaging strategy, and content execution to drive engagement, lead generation, and pipeline impact. This role ensures consistency in product positioning and messaging across all platforms while developing data-driven, impactful content that supports enterprise sales and demand generation initiatives. The ideal candidate will collaborate cross-functionally with Sales, Product, and Digital Marketing teams to build compelling content that enhances market credibility, sales conversion rates, and brand differentiation.

Key Responsibilities

1. 
   

   Product Positioning & Messaging

   
   

• Develop clear, differentiated messaging & positioning for Tookitaki’s AML and fraud prevention solutions.


• Craft compelling value propositions that address the pain points of Compliance, Risk, and Tech teams at banks and enterprise fintechs.


• Align with Sales & Customer Success teams to ensure messaging clarity and differentiation in the market.

• Own and execute the content roadmap including blogs, whitepapers, industry reports, case studies, and webinars.


• Research, create, and edit high-impact content that drives thought leadership and lead generation.


• Develop SEO-driven blog content and long-form content to increase organic traffic and engagement.


• Collaborate with Subject Matter Experts (SMEs) to turn complex AML & fraud trends into digestible content for different audiences.


• Ensure content is aligned for multi-channel distribution, including LinkedIn, Google Ads, email marketing, and PR campaigns.

• Develop sales decks, pitch materials, and one-pagers to equip sales teams for enterprise deals.


• Create case studies and customer success stories that highlight Tookitaki’s market impact.


• Partner with digital marketing teams to repurpose content for paid campaigns and drive lead conversion.


• Optimize content strategy to improve lead-to-opportunity conversion rates.

• Amplify Tookitaki’s market presence and authority through authored articles, guest blogs, and media features.


• Work closely with industry analysts (Forrester, Gartner, Chartis) to shape Tookitaki’s market perception.


• Develop research-backed industry reports that enhance Tookitaki’s credibility with financial institutions and regulators.

• Work with Product teams to translate features into customer-centric messaging.


• Collaborate with field marketing & event teams to create high-value content for industry events and webinars.


• Align with Marketing Ops & Digital Marketing to track content impact on lead conversion and sales pipeline.

• Develop a structured approach to content planning ensuring consistency in execution, delivery timelines, and messaging clarity.


• Implement data-driven decision-making to assess content performance and optimize future initiatives.


• Ensure content meets the needs of different audience segments while maintaining brand consistency.

Qualifications and Skills

Education

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.


• Master’s degree or MBA is a plus.

Experience

• 7+ years of experience in product marketing, content marketing, or a hybrid B2B SaaS marketing role.


• Strong background in developing and executing product positioning strategies and messaging frameworks.


• Experience in SEO-driven content marketing and performance optimization.


• Proven ability to create compelling narratives for enterprise buyers (banks & fintechs).


• Experience in financial services, compliance, or fintech marketing is a strong plus.

Technical Expertise

• Deep understanding of B2B SaaS product positioning & storytelling.


• Expertise in SEO optimization and performance-driven content marketing.


• Experience in working with sales teams to create effective enablement content.


• Strong copywriting, editing, and multi-channel content repurposing skills.


• Experience creating and optimizing content for LinkedIn and Google Ads campaigns.

Soft Skills

• Strategic thinker with the ability to align content with business and revenue goals.


• Strong collaboration and leadership skills to work across teams.


• Excellent project management skills to handle multiple priorities effectively.


• Proactive and adaptable to fast-changing business environments.

Key Competencies

1. Product & Content Positioning: Ability to develop clear, differentiated product messaging and translate technical solutions into customer value.


2. Strategic Storytelling: Strong storytelling capabilities to engage enterprise audiences and drive thought leadership.


3. Lead Generation & Demand Marketing: Experience in creating content that supports demand generation efforts and sales pipeline growth.


4. Cross-Functional Collaboration: Works seamlessly with Sales, Product, and Digital Marketing teams to align strategies.


5. Data-Driven Content Optimization: Uses analytics and insights to continuously improve content performance.

Success Metrics

1. Product & Brand Positioning

• Ensure Tookitaki’s messaging is consistent across all channels and resonates with target customers.


• Achieve clear differentiation vs. competitors in analyst reports & industry conversations.

• Improve engagement rates by 50% on thought leadership content.


• Contribute 15% of total MQLs through content downloads & gated assets.

• Ensure sales teams actively use case studies, pitch decks & enablement materials.


• Improve lead-to-opportunity conversion rates by 40% through stronger messaging & content.