Product Marketing & Sales Enablement Specialist

As the Product Marketing & Sales Enablement Specialist, youll bridge product, marketing, and sales turning complex ESG platform capabilities into clear, value-driven narratives and sales-ready materials. Youll own positioning, messaging, and go-to-market (GTM) alignment, ensuring every product update and campaign connects to buyer needs and sales outcomes. This role combines strategic storytelling with enablement execution, driving product adoption, differentiation, and SQL conversion.

Key Responsibilities

Positioning & Messaging

• Develop clear, consistent product positioning and messaging aligned with market needs and buyer personas.
• Translate technical product features into business value for ESG decision-makers across industries and regions.
• Maintain updated product one-pagers, feature sheets, and FAQs that align with the evolving platform roadmap.

Sales Enablement

• Create and maintain sales playbooks, pitch decks, and battlecards to equip sales and regional marketing teams with effective talking points.
• Collaborate with Sales and Growth teams to tailor enablement materials for specific markets, frameworks, and industries.
• Conduct regular training or knowledge sessions on product updates, competitor insights, and messaging strategy.

Content & Collateral Strategy

• Partner with the Digital Marketing team to integrate product messaging into blogs, whitepapers, and campaigns.
• Oversee the creation of case studies, ROI tools, and proposal templates that strengthen sales conversations.
• Manage the centralised repository of marketing and sales assets to ensure accessibility and consistency.

Cross-Team Collaboration

• Work closely with Product, Sales, and Growth Marketing to ensure full alignment between feature rollouts, campaigns, and go-to-market timelines.
• Provide input to Product Development based on market feedback and competitive positioning.
• Coordinate with Marketing Operations to ensure tracking, lead attribution, and asset performance insights are properly captured.

Skills and Qualifications

• 4-6 years of experience in B2B product marketing, SaaS, or sales enablement.
• Proven ability to turn technical information into compelling marketing narratives.
• Experience creating sales playbooks, decks, and enablement materials for global teams.
• Strong cross-functional communication and project coordination skills.
• Familiarity with CRM and sales enablement tools (HubSpot, Pipedrive, Seismic, or similar).
• Excellent written and visual communication skills.
• Highly organized, detail-oriented, and adaptable to shifting priorities.

Others:

• Hybrid setup. Work tools will be provided.
• A successful completion of a background check and a valid NBI clearance will be required as a condition of hire.