Product Marketing Manager @ Assets Microfinance Bank

Overview:

Assets Microfinance Bank is a leading financial institution dedicated to empowering individuals and businesses through innovative financial solutions. With a commitment to financial inclusion and excellence, we strive to provide accessible and tailored financial services to our diverse clientele.

Position Overview:

We are seeking a dynamic and strategic Product Marketing Manager to join our team. The ideal candidate will be responsible for developing and implementing effective marketing strategies to drive the adoption and growth of our financial products and services. This role offers the opportunity to lead innovative marketing campaigns, collaborate with cross-functional teams, and contribute to the success and expansion of our organization.

Key Responsibilities:

• Develop comprehensive marketing plans to promote our suite of financial products and services, including loans, savings accounts, and digital banking solutions.
• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
• Create compelling marketing collateral, such as product brochures, presentations, and website content, to effectively communicate the value proposition of our products.
• Collaborate with the sales team to develop targeted marketing campaigns and initiatives to generate leads and drive customer acquisition.
• Utilize digital marketing channels, including social media, email marketing, and online advertising, to increase brand awareness and engage with our target audience.
• Measure and analyze the performance of marketing campaigns and initiatives, and adjust strategies as needed to optimize results and achieve key performance indicators (KPIs).
• Stay abreast of industry developments, emerging technologies, and best practices in product marketing to continuously enhance our marketing strategies and tactics.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
• Proven experience in product marketing within the financial services industry, with a strong understanding of banking products and customer segments.
• Demonstrated success in developing and executing integrated marketing campaigns that drive customer acquisition and revenue growth.
• Excellent communication skills, with the ability to articulate complex ideas and concepts in a clear and compelling manner.
• Strong analytical skills, with the ability to interpret data and metrics to inform marketing decisions and strategy.
• Proficiency in digital marketing tools and platforms, including CRM systems, email marketing software, and social media management tools.
• Ability to work effectively in a fast-paced and collaborative environment, with a passion for driving results and making a positive impact.

Requirements:

• Bachelor’s Degree in Marketing, Business, Advertising, Communication or related field.
• A minimum of 4 years ofexperience in branding, corporate communications, advertising, digital/social media marketing or media buying.
• Proven experience in managing a brand (Knowledge in the financial sector would be an added advantage).

Method of Application:

Interested and qualified candidates should send their CV to: [email protected] using the Job Position as the subject of the mail.