Product Marketing Specialist

DUTIES AND RESPONSIBILITIES:

• Market Research & Competitive Analysis: Conduct research on market trends, customer needs, and competitor offerings to support product positioning and messaging. 


• Product Positioning & Messaging: Assist in developing clear and compelling product messaging that aligns with customer pain points and industry trends. 


• Content Development: Create product-related content, including blog posts, case studies, product brochures, website copy, and email campaigns. 


• Sales Enablement: Develop and maintain sales collateral, presentations, and training materials to support the sales team. 


• Campaign Execution: Support the planning and execution of product marketing campaigns, including digital advertising, social media, and webinars. 


• Customer Insights & Feedback: Gather customer feedback through surveys, interviews, and engagement data to help refine product marketing strategies. 


• Collaboration with Cross-Functional Teams: Work closely with product management, sales, and demand generation teams to align marketing efforts with business objectives.


• Performance Analysis: Track and analyze key performance metrics related to product marketing initiatives and provide actionable insights.

QUALIFICATIONS:

Minimum Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Minimum Experience/Training 

• At least 1-3 years experience in product marketing, digital marketing, or a related role (IT or software industry experience preferred).


• Strong writing and communication skills with the ability to translate technical concepts into engaging content.


• Knowledge of digital marketing strategies, including SEO, PPC, and email marketing. 


• Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce).


• Ability to conduct market research and analyze data to inform marketing strategies. 


• Strong organizational skills and the ability to manage multiple projects simultaneously.

Competency

• Experience in B2B marketing within the IT industry.


• Familiarity with cloud computing, SaaS, cybersecurity, or enterprise software.


• Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) for marketing materials.