Job Details
Description
The Product & Marketing Specialist is responsible for monitoring and improving the company’s online presence while adhering to search engine standards particularly that of Google. They will take part in the SEO off-page optimization of the website which includes: online content management, data entry and analysis, graphics development, and site promotions. This includes but is not limited to:
Writing, editing and proofreading site content and effectively using keywords to generate organic search results. Checking and updating data across the different pages of the site to guarantee that the company offers products with accurate, timely, and precise information. Designing and illustrating different product images, banners and ads for online promotions and marketing campaigns. *Please note, this is a mid-shift position offering a WFH setup*
Job Functions:
1. Website Management & Optimization – Work Percentage: 80%
Responsible for contributing content (image/articles) for the local website, internal blog or other special marketing/merchandising projects. Provide web page titles, meta keywords and descriptions that will help generate more traffic from the major search engines. Develop creative product descriptions to include keyword/s or phrases that will increase the search engine ranking of our site pages. Create, edit and upload high quality product images to give more aesthetic value to the site, and to provide the site visitors with the closest visual representation of the item. Ensure that all uploaded and live items on the website have been optimized and are up-to-date to attract and engage visitors and viewers. Encode all necessary measurements, imprint options, pricing, and other special charges. Design and develop banners, ads and other graphics for marketing campaigns, and promotions when needed based on the client’s specifications. 2. Quality Assurance – Work Percentage: 10%
Maintain quality artworks and an error free output. Uses sound judgement in decision making to achieve daily goals and to know when to escalate issues to the supervisor. 3. Collaboration with Team Members – Work Percentage: 5%
Communication with the team and management on project development, timelines and results. Provide SEO recommendations in coordination with elements and structure of websites and web pages. Contribute to overall marketing strategy and provide fresh insight for improvement. 4. Progressive Training – Work percentage: 5%
Develop and recommend changes to existing methods and systems to increase the accuracy, efficiency and responsiveness of the department as a whole. Closely work with team manager to enhance daily productivity & efficiency. Job Qualifications:
Education/Certification:
Candidate must possess at least a Bachelor’s/College Degree, Business, Marketing, Communications, Advertising or equivalent Required Experience:
1-2 years of experience in an SEO Specialist / Web Content Writer post Skill and Ability:
Has functional knowledge in Adobe Photoshop and Adobe Illustrator Excellent communication skills – written and verbal Proven SEO and SEM experience Strong analytical and problem-solving skills Knowledge of web media and technology Multi-task Flexible and able to meet deadlines Attention to Detail Goal Oriented Quality Management Work driven and can easily grasp instructions Well organized, enthusiastic, innovative and results-oriented
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