Regional Digital Content Strategist

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Regional Digital Content Strategist 

Purpose:

Reporting to the VP, Customer Experience and Digital Farming Asia, this role is designed to lead and drive the digital engagement strategy across Asia for Bayer Crop Science. This is a strategic position that will create and execute a cohesive content plan that underpins all stages of the customer journey—from awareness to consideration and ultimately conversion. With a primary focus on creating compelling content that attracts, engages, and retains farmers, this role aims to exponentially grow the number of active users across our owned and earned digital platforms, ultimately translating engagement into tangible business value.

YOUR TASK and RESPONSIBILITIES:

1. Digital Engagement & Content Strategy

• Develop and execute a robust digital engagement strategy tailored for the Asian market, focusing on farmers as the primary audience.
• Craft and implement a compelling content strategy that drives engagement, trust, and long-term retention across digital platforms.
• Ensure usage of all content created as per need across platforms, countries and formats to optimize the investments

2. User Growth & Activation

• Identify the most effective digital channels, including Facebook, WhatsApp, YouTube, and other country specific platforms, to maximize farmer interaction
• Drive initiatives to exponentially increase regular active users across paid, owned (websites, apps, digital communities) and earned (social media, partnerships) assets.
• Identify and implement strategies that convert passive users into engaged community members
• Establish and nurture online farmer communities through social media groups, forums, and interactive Q&A sessions.
• Develop and execute engagement campaigns that lead to measurable business impact.

3. Conversion Optimization

• Craft clear, action-oriented copy that drives users to take desired actions (e.g., sign-ups, free trials, demos, purchases).
• Analyze user behavior and content performance metrics to identify opportunities for improvement and refine strategies to boost conversion rates. Develop A/B testing plans for headlines, CTAs, landing pages, and other critical elements to continuously enhance performance.
• Be accountable to drive conversation by architecting content format, channel, and tactics

4. Multi-Country Digital Execution

• Adapt and localize content strategies to suit diverse markets, ensuring cultural and linguistic relevance in India, Philippines, Indonesia, Vietnam, and other key regions.
• Work closely with in-market teams to drive alignment and maximize outreach.
• Ensure best practices in digital marketing are applied across all regions for consistent brand messaging.

4. Data-Driven Decision Making

• Use analytics and performance tracking tools to measure the effectiveness of engagement strategies.
• Continuously optimize digital campaigns based on user behavior, engagement metrics, and conversion rates.
• Leverage AI, automation, and personalization to enhance user experience and engagement.

5. Stakeholder Collaboration & Leadership

• Collaborate with internal mission teams and external partners to enhance the brand’s digital footprint.
• Guide and mentor teams to drive a customer-first, insight-led approach in digital marketing.
• Influence senior leadership by providing strategic recommendations backed by data and market insights.

6. Simplify the inherent complications of the category

• Work with the internal agri experts to develop content that is easy to understand by the farmers yet distinct from customer
• Create an apt and signature voice for the brand based on deep diving into the brand strengths and personality
• Approach objectively the matrix of season, crop, pest, language, content buckets etc to give clear and concise picture for the team to work on

WHO YOU ARE:

• Full time Masters in Business Administration (Marketing) preferred
• 10+ years of experience in digital marketing , especially conversant with content strategy. A strategic thinker who balances creativity with data
• Knowledge of UX principles and how content impacts user experience, strong understanding of SEO principles, content distribution channels, and performance analytic tools
• Experience collaborating with a cross-functional team of content creators
• Past exposure to working with teams beyond just one country in Asia. Experience in India , Philippines, Indonesia, and Vietnam preferred
• Passionate about leveraging content to solve real-world problems and drive business results. Experienced in non-consumer, highly competitive sectors to create a pull brand a strong plus
• A collaborative leader who inspires and maintains strong relationships with partners and strong ability to problem-solve in fast-paced markets navigating ambiguity.