Regional Marketing Manager

FILINVEST LAND, INC.

JOB SUMMARY

The Regional Marketing Support Senior Manager is a strategic leader who owns the overall marketing support function for an entire assigned geographic region. This senior role is responsible for developing the regional marketing vision, leading a dedicated team, and acting as a key strategic partner to the Regional General Manager. You will be accountable for the effective deployment of a significant marketing budget to create localized strategies that empower our sales channels, drive market share, and build our brand equity within the dynamic local landscape.


KEY RESPONSIBILITIES

The core responsibility is to provide high-level strategic leadership and direction for the entire regional marketing function, developing overarching strategies, driving innovation, and ensuring the achievement of regional marketing and sales objectives.

1. Localized Marketing Strategy: This position develops and champions the overarching regional marketing strategy, ensuring alignment with national business goals and deep understanding of local market nuances.

2. Sales Channel Enablement and Support: This role drives strategic initiatives to empower and optimize sales channels across the region, identifying opportunities for growth and efficiency.

3. Regional Campaign and Event Management: Provide strategic direction and ultimate oversight for all significant regional campaigns and high-impact events, ensuring maximum ROI and brand impact.

4. Market Intelligence and Reporting: This role directs advanced market intelligence gathering, trend and customer analysis, and comprehensive business review on marketing performance, utilizing insights to inform strategic decisions and future planning.

5. Managing regional marketing budget and ensuring maximum ROI.

6. Oversight of regional brand positioning, reputation management, and crisis communication.

7. Identifies new market opportunities and innovative marketing approaches for the region.

8. Ensure this role ensures all regional marketing activities adhere to legal and regulatory frameworks, particularly DTI.


QUALIFICATIONS

• Bachelor's degree in Marketing, Business Administration, Communication, or related field.
• At least 12-15 years of progressive experience in marketing, with at least 5 years in a managerial or regional marketing role, preferably in real estate, retail, or property development.
• Strong background in campaign planning, brand management, and regional execution.
• Proven experience in event management and marketing operations.
• Proficient in MS Office, Google Workspace, and basic digital marketing tools (Meta Business Suite, Canva, etc.).
• Experience in collaborating with creative and digital agencies.
• Excellent leadership, communication, and project management skills.
• Willingness to travel to various project sites and regions.

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