Appointment Setter & Lead Qualification Specialist - Home Improvements

Job Title: Appointment Setter and Lead Qualification Specialist - Home Improvements
Location: Remote (apply from anywhere!)
Role Type: Contract
Pay Structure: AUD $2,500 On-Track Earnings

At Reef, we help top talent find remote roles with established companies across Western markets.

We’re recruiting an Appointment Setter to generate qualified meetings for our Australia-based client. Our client is the national leader in DIY and installed patios, decks, carports and outdoor living solutions. They generate high volumes of inbound enquiries every week and need a dedicated team to qualify, nurture and book sales-ready appointments for their Australian consultants.

Role Purpose
Own the first stage of the sales process. Respond quickly to new enquiries, qualify using the client's tailored BANT framework, nurture unready prospects, and book appointments directly into consultants’ calendars with complete notes and context.

If you're a motivated sales professional with a hunger for career growth this is the role for you. We're growing our team so there is opportunity to mature the role into management.

Key Responsibilities

• Monitor and action new enquiries from HubSpot, website forms, email and phone
• Respond to new leads within minutes or hours during AEST/AEDT
• Qualify using Budget, Authority, Need, Timeline and product fit across patios, decks and carports
• Call, SMS and email to progress unready prospects until they meet the criteria
• Book qualified appointments via HubSpot Scheduler or Calendly into Australian consultants’ calendars
• Capture clean notes, budget information and call history in HubSpot so the consultant is fully prepared
• Maintain CRM hygiene, stage movement and pipeline accuracy
• Produce weekly reports on calls made, appointments set, qualified leads passed and pipeline activity
• Follow scripts and templates provided and contribute suggestions to improve contact and conversion rates

Tools and Systems

• HubSpot CRM for leads, pipelines and reporting
• HubSpot Scheduler or Calendly for booking
• VoIP dialler, SMS and email sequences
• Google Workspace for documentation and reporting
• Scripts, templates and objection handling resources provided during training

Success Metrics

• Speed to contact less than 2 hours for new leads
• Daily outbound call target to be agreed
• 20 to 30 percent of contacted leads progressed to qualified appointments
• 80 percent show rate for booked appointments
• 100 percent CRM accuracy on all lead updates

• Minimum 2 years in B2C appointment setting or lead qualification, ideally in home improvement, construction, solar, telco, insurance or similar high volume consumer categories
• Proven experience serving Australian consumers and working core AEST/AEDT hours
• Confident on the phone with fast response times and strong objection handling
• Hands-on with HubSpot and calendar booking tools, comfortable running structured call, SMS and email follow ups
• Clear written and spoken English with a professional phone manner
• Remote readiness
• Fast and reliable internet connection; your own laptop or desktop suitable for the role; a quiet working environment; a good quality microphone or headset

Nice to Have

• Familiarity with building approvals, outdoor structure products or home improvement terminology
• Experience using Google Sheets or HubSpot reports for weekly KPI summaries
• Comfort recording short Loom videos for handovers

• Monthly retainer

• Performance-based incentives per qualified appointment and agreed outcomes
• Initial pilot team of 2 to 3 setters with scope to expand based on results

• Strong, uncapped compensation based on performance