THE ROLE You'll spend your days in Trybe, our creator Facebook group, the Facelove Instagram and TikTok inboxes, Shopify (every sample is an order) and a tracker in ClickUp, talking to creators and following up on videos. You'll also start the Facelove Inner Circle, a group of US customers who test our products before launch.
This is a role for someone who has run a creator program or a brand community before and likes it. Posting content for a page, or growing your own account, is a different job. We want someone who knows creators by name, chases the video politely the third time, and can tell from a creator's numbers whether she'll deliver.
WHAT YOU'LL DO
The job splits into four areas: the creator program (about 30%), the creator community (30%), launch seeding (25%) and the Inner Circle (15%). The common thread is relationships that produce videos and feedback, not posts.
Creator program
Every creator in the program is one we chose. Review applications against clear criteria (output and sales, not follower counts) and approve only those who fit.
Every sample turns into a video. Track each sample from order to post, and follow up personally until the video is in or the creator comes off the roster.
Lead the outreach. A Junior Affiliate Manager does the volume outreach and reports to you. You decide who they target and what they say, and you review their reply and approval numbers every week.
Answer creators within a day, on Instagram, TikTok, Trybe and in the group.
Creator community
Run the private Facebook group where our creators talk to each other. Rules, a welcome for every new creator, and a weekly rhythm of briefs, wins and announcements.
Make it worth staying. Spotlight the creators doing well and share what's working, so every creator gets better and feels noticed.
One place for announcements. Launches, new briefs and program changes reach every creator at once.
Launch seeding
Build a standing roster of 20 to 30 proven creators who get every launch and make several videos each.
Plan each seeding round backwards from the launch date. Who gets what, when samples ship, when videos are due. The first is 14 Days of Valentine in February.
Get the strongest videos to our creative team so they can run them as ads.
Facelove Inner Circle
Set up and run the Inner Circle, a group of US customers who test products before launch, through email and a private Facebook group.
Turn what testers say into something product development can act on: patterns, counts and quotes after every test round, not a pile of comments.
QUALIFICATIONS
2+ years running a brand's creator, ambassador or affiliate program, or a brand community - Names the brand, the platform and the size, and a number they moved: active members, videos delivered, creator GMV. Not a social media posting VA role, not a personal page.
Warm, natural written English for women 45+ - The written answers read like a person, not a template. The sample DM is specific to the creator and would not embarrass us if she screenshotted it.
Volume outreach without losing quality - Can give their real numbers: messages a day, reply rate, and what they changed when replies dropped. Comfortable with 100 a day and most of them unanswered.
Reads creator data, not follower counts - Explains why a 6K-follower creator with steady output and sales beats a 180K creator with neither. Knows GMV, approval rate and posting consistency.
Facebook group admin - Has set up and run a group: membership questions, rules, admin and moderator roles, post approval, insights. Knows what they'd do with a member who spams links.
Follow-through on samples - Has a system (sheet or CRM) that tracks every sample from order to video, and a way of chasing that stays friendly the third time.
Organized at volume - Keeps a tracker other people can read. Nothing lives only in someone's DMs.
Working hours - 09:00 to 18:00 CET, Monday to Friday (16:00 to 01:00 Manila), with a reliable connection and a quiet workspace.
NICE TO HAVE
You've run a TikTok Shop affiliate program, or used Trybe or a similar creator platform.
Beauty, skincare or wellness brands, especially ones for women over 40.
You've run a product tester group or customer panel.
Canva for simple group graphics.
Basic Shopify order handling.
BENEFITS AND PERKS
All perks start once you've been with Facelove for 3 months.
Growth reviews. Position and salary reviewed every 6 months, performance reviewed monthly with your manager.
Annual team trip. A yearly all-inclusive team trip somewhere in the world, fully paid by Facelove.
Gym membership. A full membership at the local gym of your choice.
Free products. A Facelove package every 3 months for you or your loved ones, plus every new launch at release.
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