Job Description - Dayshift SEO Specialist - #35077
Company Profile:
Our client is an Australia-based, innovation-driven strategic design and marketing agency established in 2016. The company specializes in bridging the gap between Experience Design and Marketing, helping organizations translate complex business challenges into practical, human-centered solutions. They partner with early-stage startups, enterprise ventures, and corporate organizations to deliver thoughtful and effective outcomes.
Exciting opportunity to join a forward-thinking Australia-based design and marketing agency focused on solving complex business challenges through human-centered solutions, offering strong opportunities for creativity, innovation, and career growth.
Overall purpose and responsibilities of the role:
An SEO Specialist with 5 years of experience who can independently manage end-to-end SEO across multiple clients or brands simultaneously. Strong in link building (priority) and advanced technical SEO, with experience working on lead generation websites focused on high-intent keywords. Comfortable handling 5–10 clients, switching between brands daily, and using tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, and GA4. Able to collaborate with copywriters, write or brief content when needed. Clear and confident communicator, working effectively in a remote setup aligned with Australian business hours.
Must-have Skills/Qualification:
Contract role (6–12 months)
5 years SEO experience
Agency experience preferred, in-house candidates must have experience managing multiple brands or websites at the same time.
Experience working across multiple brands or websites
Experience working in Gaming, Sports Betting, or Casino industries (Advantageous).
Strong experience in:
SEO strategy
Technical SEO (advanced)
Backlink acquisition
Experience in content writing (lower priority)
Proficiency in:
Google Search Console
Ahrefs
SEMrush
Screaming Frog
GA4
Ability to analyse and interpret SEO data
Understanding of:
Google algorithm updates
Search ranking factors
SEO best practices
Experience collaborating with cross-functional teams
Expectations
Work independently across SEO tasks
Manage multiple clients
Switch between different brands within a day
Communicate clearly and confidently when explaining SEO approaches
Ask questions when needed
Be open in communication
Have a growth mindset
Duties and Responsibilities:
SEO Strategy & Execution
Implement SEO strategies across multiple brands
Align keyword intent and business goals
Conduct research, implementation, and provide recommendations
Manage assigned clients independently where required
Work across 5–10 clients at a time
Work across multiple brands within a single day
Technical SEO (Advanced)
Conduct in-depth technical SEO audits
Identify issues affecting website performance including crawlability and site speed
Ensure SEO best practices are applied across web development, UX, and content
Link Building (Priority)
Develop and execute backlink acquisition strategies
Identify high-quality link opportunities with publishers, partners, and media
Monitor backlink profiles
Disavow toxic links where required
Content (Lower Priority)
Work closely with copywriters to plan and produce content
Write or edit content when required
Create content briefs when needed
Performance Tracking & Analysis
Track SEO performance using:
Google Search Console
SEMrush
GA4
Analyse organic traffic trends, keyword rankings, and search visibility
Run A/B tests and experiments
Report insights and areas of opportunity
SEO Context
Work is primarily on lead generation clients, not e-commerce
Focus on high intent keywords
Work on sites with lower number of pages
Work on content such as financial or similar content
Understand the difference between white hat and black hat SEO
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