Digital Marketing Manager - 210

Position: DIGITAL MARKETING MANAGER

Salary range: up to Php 90,000 Philippine Peso (The final amount will be at the the client discretion basing on the candidate’s skills and experience.)

Working Hours: Monday to Friday following 10am-7pm NZDT (6am-3pm Philippine Standard Time)

Work set-up: 100% Remote work (Independent Contractor Agreement)

Holidays: New Zealand Public Holidays

Recruitment process: possible multiple client interviews and assessment

OVERVIEW

A growing e-commerce fashion and lifestyle brand is seeking a Senior Digital Marketing Manager to lead its end-to-end digital marketing efforts, with a strong focus on social media growth and performance marketing.

This is a hands-on, standalone role responsible for driving brand awareness, community engagement, and online revenue. You will work directly with the business owner to shape strategy, execute campaigns, and continuously optimise performance across all digital channels.

Key Responsibilities

Social Media & Content Strategy

• Develop and execute social media strategies across Instagram, Facebook, TikTok, and Pinterest
• Create, schedule, and manage daily content including reels, stories, carousels, and static posts
• Independently produce high-quality visual and video content using AI-powered tools (e.g. Midjourney, Canva AI, CapCut, Runway, ElevenLabs)
• Provide creative direction for product photography and video shoots
• Build and maintain a content calendar aligned with product launches, campaigns, and seasonal activity in collaboration with leadership
• Drive organic growth, engagement, and brand visibility with a focus on high-performing, shareable content

Paid Advertising & Performance Marketing

• Plan, manage, and optimise Meta (Facebook & Instagram) ad campaigns
• Set up and optimise Google Ads campaigns (Search and Shopping)
• Monitor campaign performance daily and adjust budgets, audiences, and creatives to maximise ROAS
• Develop retargeting strategies to improve conversion rates and reduce cart abandonment
• Deliver regular performance reports with actionable insights and recommendations

Shopify & E-commerce Optimisation (Secondary Focus)

• Manage and optimise Shopify store performance and conversion rates
• Improve product pages, collections, and landing pages for SEO and UX
• Ensure site speed, mobile optimisation, and brand consistency
• Work with developers to implement technical and functional improvements

Brand & Creative Direction

• Maintain a consistent and compelling brand voice across all digital touchpoints
• Create or oversee digital assets including EDMs, social media creatives, banners, and ad materials
• Leverage AI tools to scale content production efficiently while maintaining quality
• Stay current with trends in fashion, social media, and digital marketing to keep content fresh and relevant

Essential

• 3+ years of experience in digital marketing, ideally within e-commerce, fashion, or lifestyle industries
• Strong expertise in Meta Ads Manager (Facebook & Instagram)
• Solid understanding of Shopify (product management, themes, and apps)
• Proficiency in design tools such as Canva, Adobe Express, or similar platforms
• Experience using AI tools for content creation (image and video production)
• Proven success in growing social media accounts organically
• Strong analytical skills using tools such as Meta Business Suite and Google Analytics 4
• Excellent written English for marketing copy and content creation
• Highly self-directed with strong ownership and execution capability

Highly Desirable

• Experience with email marketing platforms (Klaviyo, Mailchimp, or Omnisend)
• Knowledge of SEO for e-commerce websites
• Experience managing influencer or UGC campaigns
• Familiarity with Pinterest and TikTok advertising
• Exposure to Australian or international fashion/lifestyle brands
• Portfolio demonstrating social growth, campaigns, and performance results