Remote Digital Marketing Specialist - #34856

Our client is an Australian, family-owned business and this division has been operating for 50 years. With offices in both Perth, Western Australia and Melbourne, Victoria, they are your one-stop-shop for commercial kitchen equipment needs including kitchen planning, sales, project management, finance, and installation. From small café builds to considerable projects like Optus Stadium, no project across Australia is too small or too big for our undertaking!

This is a great opportunity to join a well-established company in the commercial kitchen equipment industry, offering career growth, continuous learning, and a supportive work environment across diverse sectors like hospitality, healthcare, and education.

SEO Responsibilities

• Own the company’s onsite and offsite SEO performance
• Develop and execute SEO strategies aligned with modern AI-driven and conversational search behaviour
• Optimise the company for AI-powered discovery engines (Google AI Mode, Bing Copilot, ChatGPT, Perplexity and other LLM-based search tools) using structured data, entity optimisation, and answer-based content
• Perform keyword research, search intent analysis and keyword mapping focused on revenue-generating terms
• Conduct regular website health audits (technical SEO, crawlability, speed, structure) and implement improvements
• Manage technical SEO, including site architecture, indexing, performance, and schema markup
• Lead outreach and link-building activities to strengthen domain authority
• Track competitors’ keyword visibility, content strategies, backlink profiles, and market positioning
• Work closely with the Marketing Team Leader and Developer to implement SEO improvements
• Create and optimise SEO-focused content including landing pages, product pages and blog articles
• Ensure all content is written to drive rankings, engagement and conversions, not just traffic
• Use AI tools for content ideation, drafting and optimisation while maintaining the company’s brand voice and quality standards
• Support conversion-rate optimisation by improving page structure, calls-to-action and content flow

PPC Responsibilities

• Own the setup, management and optimisation of all Google Ads campaigns (Search, Display and Remarketing)
• Conduct keyword research, bid management and budget optimisation to maximise lead quality and ROAS
• Write and test high-converting ad copy and landing page messaging
• Run A/B tests on ads, keywords and landing pages
• Track, report and optimise conversion performance using GA4, Google Tag Manager and Google Ads
• Monitor spend, CPL, ROAS and lead quality and make data-driven optimisation decisions
  

Required

• Strong knowledge of SEO ranking factors, technical SEO and modern search behaviour
• Proven experience managing Google Ads campaigns with measurable performance outcomes
• Experience with keyword research, competitor analysis and conversion-focused optimisation
• Strong writing skills for both SEO content and paid ad copy
• Ability to use AI tools for research, content creation and performance optimisation
• Experience with WooCommerce and Rank Math
• Experience using GA4, Google Data Studio, Google Tag Manager and schema markup
• Strong analytical mindset and ability to translate data into action
• Ability to work independently and collaboratively in a fast-moving environment

Desirable

• Experience in B2B or high-value product marketing
• Experience working with long sales cycles and lead-quality optimisation
• Experience managing SEO for large or multilocation websites
• Basic understanding of HTML / CSS
• Familiarity with CloudFlare

Minimum BYOD System Requirements

• Stable fibre internet connection (100MBPS upload/download speed or faster) with Backup internet connection.
• Laptop or PC with at least 8GB RAM (16GB RAM highly desirable), i5 CPU, Windows 11 operating system, Camera.
• Dual Monitor Set up
• Webcam and noise cancelling headset with microphone
• Work location must have minimal distractions and background noise.

Employment Type: Independent Contractor (Possible Permanent role)

Schedule: Monday to Friday – 8:30 AM and 5:00 PM AWST.

Location: Remote

Industry: Commercial Kitchen Supplier