Email & CRM Marketing Specialist

We're Hiring: Email & CRM Marketing Specialist
Design the Journeys That Turn Guests Into Direct Bookers and Keep Them Coming Back

Position: Email & CRM Marketing Specialist
Location: Remote (Philippines preferred)
Job Type: Full-Time
Experience Level: Mid-Level

About Us

We are a global digital education and support platform helping independent hotels increase direct bookings through a unique mix of training, coaching, WordPress hosting, and digital tools. Our mission is to help hotels succeed without depending on OTAsand email marketing is a key part of that journey.

We run live webinars, online courses, and hands-on support to help our clients grow - and now we're looking for an Email & CRM Marketing Specialist to own both internal and client-facing email strategy.

The Role

As our Email & CRM Specialist, you'll be responsible for creating and managing email campaigns, automations, onboarding flows, and platform notifications - both for our business and for our hotel clients. You'll also teach live webinars and coaching sessions that help hoteliers build effective email and CRM strategies on their own.

You'll combine hands-on execution with educational leadership, helping our clients and our team deliver the right message to the right guestat the right time.

Key Responsibilities

• Plan, write, and build email campaigns (newsletters, offers, follow-ups)
• Design onboarding sequences and automation flows for hotel clients and users
• Host live webinars on email marketing strategies, guest engagement, and tools
• Set up and manage transactional and platform-triggered emails (e.g., reminders, updates, receipts)
• Help hotel clients integrate email tools (Mailchimp, MailerLite, etc.) with their websites
• Create reusable templates, best practices, and email checklists
• Support audience segmentation and personalized email content
• Monitor deliverability, open rates, CTR, and overall campaign performance

Required Skills & Qualifications

• 2+ years of experience with email marketing platforms (Mailchimp, MailerLite, ActiveCampaign, etc.)
• Strong copywriting skills with attention to clarity, tone, and conversion
• Experience designing and automating email flows and lifecycle campaigns
• Comfortable hosting educational sessions and webinars
• Excellent English communication skills (written and spoken)
• Strong organizational skills and attention to data, metrics, and user journeys
• Familiarity with GDPR, unsubscribe handling, and best practices

Preferred (but not required)

• Background in hospitality, tourism, or e-commerce
• Experience with WordPress, CRM integrations, or basic HTML email editing
• Understanding of guest engagement, loyalty strategies, or upsell flows
• Experience writing system messages or in-app notifications

What We Offer

• Remote-first, flexible role with a supportive team
• Competitive salary based on experience
• A meaningful opportunity to impact hospitality businesses worldwide
• Autonomy to shape how we (and our clients) do email
• Opportunities to lead webinars and influence our training content
• A mission-driven company committed to long-term relationships

How to Apply

Send your CV, a brief cover letter, and samples of email campaigns or automations youve built

If youve taught or hosted webinars about email marketing, include samples or links.

Be the expert that helps hotels turn inboxes into booking engines - and every guest touchpoint into a brand moment.