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Email Marketer

icon building Company : Growthpair
icon briefcase Job Type : Full Time
icon remote-alt Remote / Work from Home

Job Description - Email Marketer

Description

We are seeking an Email Marketer who knows how to turn a well-timed, well-crafted email into a revenue driver. This role covers everything from content and list management to campaign performance and optimization.

Key Responsibilities

  • Segment email list based on behavior and preferences to deliver personalized content.
  • Write compelling email copy and design appealing templates that drive conversions.
  • Create drip email sequences that deliver relevant content to subscribers based on their stage in the customer journey.
  • Conduct A/B tests to optimize email subject lines, content, and CTAs.
  • Implement strategies to grow email subscriber list organically through website opt-in forms, lead magnets, and other incentives.
  • Regularly clean and maintain email list to remove inactive subscribers and ensure deliverability and engagement rates remain high.
  • Ensure email marketing practices comply with regulations such as GDPR and CAN-SPAM to protect brand reputation.
  • Track key email marketing metrics to measure the effectiveness of campaigns.
  • Analyze campaign performance data to identify trends and areas for optimization.
  • Generate detailed reports to provide insights to stakeholders.


Requirements
  • 3+ years of experience as an email marketer
  • Proficiency in email marketing platforms (Iterable, Customer.io, Mailchimp, Constant Contact, HubSpot, Klaviyo, etc)
  • Strong copywriting and editing skills
  • Knowledge of email marketing best practices and regulations
  • Analytical skills to interpret data and make data-driven decisions
  • Basic HTML/CSS knowledge for email template customization
  • Excellent communication and organizational skills
  • Ability to work during U.S. work hours (PT/ ET)


Benefits
  • Remote work, forever
  • Competitive USD pay
  • Health insurance stipend
  • WFH stipend
  • Education stipend
  • Co-working membership
  • Training modules access
  • Annual performance review
  • 10 PTO days per year
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