Google Ads Manager

Job title: Google Ads Manager

Type of employment: Full-time (Remote)

Budget: $9 - $13 per hour

Shift Schedule: 9:00 AM - 5:00 PM EST

High-level summary:

We are looking for an experienced Google Ads Manager to join our growing digital marketing team. The ideal candidate has strong analytical and strategic skills, hands-on experience managing multiple client accounts, and a proven track record of delivering positive ROI and high-quality leads through Google Ads.

This is a performance-focused role where you will manage, optimize, and scale campaigns across Search, Display, and YouTube for various clients.

About the Employer:

Canada’s most trusted digital marketing agency, helping businesses turn their marketing investments into predictable, profitable growth through expert SEO, paid media, and data-driven strategies.

Company core values:

• Integrity & Transparency - We operate with honesty and openness in everything we do: from how we build campaigns to how we communicate results with clients.

• Results-Driven Excellence - We strive not just for activity or vanity metrics, but for measurable outcomes that help our clients grow their business.

• Innovation & Adaptability - We embrace change in the digital landscape, constantly refining our methods and leveraging data and proprietary technology to stay ahead.

• Client-Centric Partnership - We treat clients as partners: tailoring strategies to their goals, staying responsive, and making sure they understand every step not just delivering services, but building trust and collaboration.

Objectives of this role:

• Develop, execute, and optimize Google Ads strategies that improve ROI, increase conversions, and meet performance goals.

• Ensure accurate tracking, reporting, and insights delivery to support business decision-making.

Responsibilities:

• Develop campaign strategies, including keyword research, audience targeting, and budget planning.

• Build, launch, and optimize Google Ads campaigns across Search, Display, and/or YouTube.

• Continuously monitor performance metrics (CPC, CTR, ROI, ROAS, conversions) to identify opportunities for improvement.

• Implement and troubleshoot conversion tracking, GA4 events, UTM parameters, and CRM tracking integrations.

• Prepare and deliver clear performance reports, insights, and recommendations to internal teams or clients.

• Conduct A/B tests to enhance ad performance and user engagement.

• Stay updated on Google Ads best practices, platform changes, and market trends.

Required skills and qualifications:

• Excellent communication and reporting skills.

• 3+ years of hands-on & recent experience in Google Ads management.

• Experience handling 10+ active client accounts, managing a budget of at least $100,000+ annual or $10,000 a month.

• Proficiency in Google Ads, GA4, and digital marketing analytics tools.

• Proven ability to deliver positive ROI and ROAS.

• Strong knowledge of keyword strategies, bidding strategies, ad structure, and optimization techniques.

• Excellent analytical and problem-solving skills.

• Ability to analyze data, identify trends, and present insights clearly.

• Solid understanding of tracking setups, conversion events, and troubleshooting technical issues.

• Ability to work independently, manage multiple accounts, and take initiative.

Preferred skills and qualifications:

• Google Ads Certification (Nice to have)

• Experience with HubSpot, Unbounce, SEMrush, Ahrefs, or similar tools.

• Knowledge of Google Tag Manager and landing page optimization.

• Understanding of SEO fundamentals and how it supports paid search.

• Copywriting skills for ad creation.

• Dual monitor setup (Nice to have)