Instagram Marketing Strategist

We are hiring a Social Media Strategist + Affiliate Marketing Manager to own social strategy and execution across key channels (primarily Instagram, TikTok, YouTube), while also building and managing a scalable creator/affiliate engine. This person treats social as a growth channel: testing formats, refining copy, improving performance, and turning content into measurable outcomes.

Duties and Responsibilities

• Write strong, native platform copy (short-form hooks, captions, CTAs, story text, comment prompts).
• Build and manage a weekly social plan that balances brand, education (“how to”), community, and conversion.
• Schedule and publish content consistently, aligned to a test plan (not a content dump).
• Develop testing frameworks for hooks, formats, posting cadence, and creative themes.
• Collaborate with internal team to translate content inflow into a clean, repeatable calendar. WE DO NOT NEED YOU TO CREATE CONTENT.
• Monitor performance and iterate quickly based on what is working.
• Weekly reporting (short, clear, action-oriented): what shipped, what performed, what we are testing next.
• Weekly meeting cadence with leadership and key collaborators.

• Excellent English fluency (writing and speaking).
• Strong EST overlap (daily working overlap required).
• 4+ years of experience in social strategy, content operations, or growth social.
• 3+ years managing creators/affiliates with real outcomes (traffic, sales, content velocity).
• Strong copywriting and hook-writing skills.
• Highly organized. Comfortable managing multiple creators at once.

Nice to have

• Background in CPG, lifestyle, home, or consumer products.
• Experience with creator platforms (Aspire, GRIN, Upfluence, etc.) and affiliate tools.
• Experience managing YouTube Shorts strategy (repurposing + original).
• Comfortable with the following tools:

1. Meta Business Suite, TikTok, YouTube Studio
2. Scheduling tools (Later, Manychat, Planoly, Buffer, etc.)
3. Tracking + reporting (Google Sheets, GA4 basics, affiliate dashboards)
4.  Project management (Asana preferred)

Hireframe provides nearshore and offshore staffing solutions. We are a remote-first company with team members in the United States, Mexico, and the Philippines. Our comprehensive benefits package includes:

• Tax-free compensation
• Annual performance bonuses
• 10 leave credits after 3 months
• HMO coverage after 6 months
• Dedicated coaching to enhance performance, communication, and leadership skills
• Growth opportunities

At Hireframe, you'll thrive in a supportive environment designed to foster professional growth and success.