Junior SEM Manager

Connect with us to connect the world.

12Go, being a part of Travelier group, is the leading multimodal online travel agency based in Bangkok, Thailand. Founded in 2012, we offer train, flight, bus, and ferry tickets, as well as transfers, insurance, and other travel products globally.

We are looking for a Junior SEM manager to create & optimize our paid search campaigns to drive traffic, conversions, and ROI for our e-commerce business. The ideal candidate will have a strong understanding of Google Ads and other paid search platforms. They will also possess analytical and creative skills to deliver measurable results while staying on top of industry trends. Scope of work includes collaboration with data, product and design teams within the company. 

In the marketing department, decisions are driven by data and grounded in performance metrics to ensure meaningful, measurable results. We value professionals who genuinely care about their work, reject complacency, and continually seek to improve. Here, we operate with perspective over perception and rely on facts rather than opinions to guide our success.

Join us in crafting this exciting journey, where your contribution will be key to our success!

• At least 1 year of proven experience as an SEM Manager or in a similar role
• In-depth knowledge of Google Ads and other paid search best practices
• Strong understanding of key SEM performance metrics (CTR, CPC, CPA, ROAS etc.)
• Data analytics skills (including comparative analysis of LTV, Repeat rate)
• Familiarity with tools to monitor and report on metrics, such as Google Analytics, Google Ads dashboard
• Ability to interpret metrics to create actionable insights and improve campaign performance

• Good business acumen (including market & competitive analysis, forecasting)
• Excellent communication and collaboration skills

• Upper-Intermediate level of English

Nice to have

• Bachelor’s degree in Marketing, Business, or a related field (preferred)

• Work experience in travel/transport ticketing sectors
• Certification in Google Ads or similar platforms

• Engaging work on a product that enables millions of travelers to book their trips daily;

• Full-time remote working - 5 days week, 8 hours per day;
• Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms);
• Internal growth and internal mobility opportunities;
• Competitive annual leave, sick leave, and public holidays;
• Annual company offsite in Thailand.