Lead Generation Specialist (US-Based Social Media Company)

Work Arrangement: Remote
Work Schedule: Monday – Friday, 9:00 AM – 6:00 PM (EST)
Job Type: Full-time
Holiday Adherence: US Holidays
PTO Entitlement: 14 days PTO + public holidays and sick leave
Salary: Competitive and aligned with market rates

About Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US, EU, and beyond. Our clients have raised over $5B in aggregate and are backed by firms like OpenAI, a16z, and Founders Fund.

We focus on building long-term relationships — both with the founders we support and the talent we place. Our candidates have been flown out to client HQs in the US and EU, promoted to global leadership roles, and entrusted with company-defining responsibilities.

About the Company

Our client is a fast-growing startup in the creator economy space. They’re transforming how brands and influencers collaborate by combining data-driven tools with deep insight into digital culture. Their team manages a robust portfolio of clients, running high-impact influencer campaigns that drive measurable ROI and long-term brand growth.

Role Overview

We’re looking for a driven and strategic Lead Generation Specialist who thrives at the intersection of creativity, communication, and performance. In this role, you’ll lead influencer campaigns from start to finish—building strong client relationships, sourcing and briefing influencers, and optimizing campaign performance based on real data.

You’ll play a key role in making sure our clients see measurable success, and our influencer partners feel empowered, aligned, and well taken care of.

Key Responsibilities

Campaign Management & Execution

• Lead end-to-end influencer campaigns to deliver on client KPIs
• Provide comprehensive briefs to influencers to ensure alignment with campaign goals
• Monitor campaign results and pivot strategies as needed to optimize ROI

Client Relationship & Retention

• Build and maintain strong relationships with clients, acting as their main point of contact
• Proactively identify upsell opportunities and provide consultative campaign strategy support
• Deliver timely reporting and performance insights to clients and internal teams

Influencer Sourcing & Negotiation

• Identify and recruit influencers that align with brand goals
• Negotiate terms and secure partnerships that maximize impact and budget

Strategic Growth & Team Collaboration

• Partner with internal teams to refine campaign processes and scale performance
• Stay up to date on influencer trends, social media shifts, and competitor activity
• Offer insights and feedback to improve product offerings and marketing strategy

Must-Haves

• 2+ years of experience running influencer or paid media campaigns (brand or agency side)
• Strong knowledge of social media marketing, especially influencer ecosystems
• Excellent written and verbal communication skills
• Confident in client-facing conversations, reporting, and relationship management
• Detail-oriented, organized, and a natural problem solver

Nice-to-Haves

• Familiarity with influencer marketing platforms or SaaS tools
• Experience in a high-growth or fast-paced startup environment
• Interest in creator economy trends, social data, and performance-driven marketing

✨ Ownership & Impact – Drive campaigns from start to finish and shape how brands work with creators
🌎 Global Exposure – Work with international clients, creators, and teammates
📈 Learning & Growth – Join a team at the forefront of the creator economy with career development potential
💰 Competitive Compensation – Rewarding you for the creativity, strategy, and success you deliver

Tools & Communication Channels

📊 Campaign Tools: Meta Business Manager, Google Workspace
📢 Influencer Comms: Email, Slack, WhatsApp
📅 Task Management: Monday.com, Google Calendar
💬 Team Communication: Slack, Zoom

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