LinkedIn Account Manager and Content Specialist (WFH)

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a U.S.-based specialty tax services firm that helps businesses maximize tax credits, deductions, and incentives through expert advisory and compliance support. With a national footprint and over 20 years of experience, their team is composed of tax attorneys, CPAs, engineers, and valuation experts - delivering tailored solutions to companies across a wide range of industries. Recognized for their deep technical expertise, commitment to client education, and strategic approach to tax savings, the firm serves both direct clients and CPA partners across the U.S. They are headquartered in Pasadena, California, with team members distributed nationwide.

About the Role

As the LinkedIn Account Manager & Content Specialist, you will manage multiple executive LinkedIn profiles, build targeted networks, run automation campaigns, and craft value‑driven content that turns connections into booked meetings. Think of yourself as a personal brand “behind-the-scenes operator” focused on measurable pipeline growth rather than corporate social posts.

Work hours: 6AM – 3PM PST / 9AM – 6PM EST / 9PM - 6AM MNL Time

Work set-up: Remote

What you’ll do

LinkedIn Outreach Campaigns

• Set up and manage automated outreach campaigns using tools like Dripify, Expandi.io, or similar.

• Optimize connection request sequences, follow-up messaging, and inbox monitoring.

• Grow connections with the right audience using Sales Navigator. Track response rates and adjust tactics to increase booked meetings.

• Schedule qualified meetings directly into partners’ calendars.

Inbox Management & Lead Routing

• Monitor inboxes for all assigned partners.

• Identify warm leads and opportunities, flag messages that require partner responses.

• Maintain a high level of personalization without losing efficiency.

Content Development

• Create 2–3 LinkedIn posts per partner per week that align with their voice and KBKG’s strategic initiatives.

• Draft and schedule 2-3 Linkedin Posts that align with each partner’s voice and strategic goals.

• Repurpose insights from internal presentations, interviews, or podcast appearances into engaging content.

Analytics & Reporting

• Track outreach KPIs: connection acceptance rate, response rate, meetings booked.

• Track content KPIs: engagement rate, impressions, and profile visits.

• Deliver regular reporting and optimization suggestions.

Other functions:

• Optimize LinkedIn profiles (headline, About, experience, etc.)

• Monitor and respond to engagement in the first 1–2 hours after a post goes live

• Interact with target accounts through smart comments and reactions

• Manage inboxes—filter spam, reply to warm leads, and book meetings

• Create and refine messaging sequences (connection requests, follow-ups)

• Provide reporting on campaign and content performance

What You Bring

• Minimum 2+ Years Experience Managing Linkedin Accounts for other Executives

• You live and breathe LinkedIn—either through B2B sales, social selling, or personal brand-building

• Must have 2+ years hands-on experience with LinkedIn automation platforms like Dripify, Expandi, or similar

• Experience with Taplio is a plus.

• Must speak fluent English

• Very good writing skills and comfortable using ChatGPT to create content.

• Clear communication and a mindset focused on getting meetings and building a LinkedIn following.

Don't meet every single requirement? At Penbrothers we are committed to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but you don't feel 100% aligned with the qualifications, we encourage you to apply anyway. You may just be the right fit for this or other roles.

Hiring Process

We utilize AI tools to enhance our hiring efficiency and ensure a fair evaluation of all candidates. As a result, candidates who passed our initial evaluations should expect an AI Interviewer as a component of our recruitment process. This is supervised by Human Talent Acquisition Experts who will also engage with you throughout your application journey.

What You’ll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you’ll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast-growing startups and dynamic companies.

• Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.

• Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.

• Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.

• Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.