Marketing Assistant (Beauty & Wellness)

Our client is Australia’s largest provider of aesthetic and medical-grade technology. They deliver cutting-edge treatment technology, skincare, accessories, and business support to over 4,500 stockists across Australia, New Zealand, and beyond.

They are now looking for a Marketing Assistant with strong copywriting and social media management experience to join their growing team.

Job Responsibilities:

Social Media Management

• Develop strategies to increase engagement and build an online community.
• Manage social media interactions, responding to comments and messages.
• Create and repurpose content for Facebook, Instagram, and other platforms.
• Assist in writing captions, creating graphics, and editing videos.
• Stay updated on social media trends and provide insights for strategy improvement.
• Set up, monitor, and optimise paid social media campaigns.
• Track and report social media performance metrics.

Lead Generation & Content Marketing

• Write and publish SEO-optimised weekly blogs to drive website traffic.
• Ensure the accuracy of lead entries, tracking source, category, and business type.
• Conduct follow-up calls and emails to verify inquiries and leads.
• Manage lead submissions from social media, SMS, and other channels.
• Forward clinical and engineering leads to the appropriate teams.

General Administration & SEO

• Update and manage employee details, product information, and testimonials on the website.
• Maintain a library of before-and-after images and client testimonials.
• Assist in implementing on-page SEO strategies for improved search rankings.
• Support B2B account approvals for the online shop.
• Contribute SEO-optimised articles to the company blog and Education HUB.
• Generate reports on campaign effectiveness and CRM data.

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management and copywriting.
• Strong understanding of SEO principles and lead generation techniques.
• Proficiency in analytics tools and CRM systems.
• Ability to multitask and prioritise tasks in a fast-paced environment.
• Strong communication and interpersonal skills.
• Creative thinker with a proactive, can-do attitude.
• Alignment with company mission and values.

• Permanent work-from-home set-up
• Dayshift (Australian business hours)
• Full-time job
• HMO
• Annual leave
• Adhoc Bonus