Penbrothers is an HR & remote talent management partner and one of the fastest-growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.
About the Client
Our client is a global technology services company that helps organizations unlock the power of data, drive digital transformation, and become intelligent enterprises. With a strong presence across South Africa, the UK, and Australia, they partner with clients to deliver business intelligence, advanced analytics, and enterprise performance management solutions that drive better decision-making.
About the Role
We are looking for a Lead Generation Specialist to support the sales team by identifying, sourcing, and qualifying high-quality B2B meetings This role plays a vital part in driving pipeline growth through proactive outreach using tools such as LinkedIn and CRM systems. You’ll collaborate closely with sales and marketing teams to fuel top-of-funnel activity and support revenue growth goals.
Work hours: Monday to Friday, 9:00AM - 6:00PM Australia Time
Work set-up: Remote
What You’ll Do
Use tools like LinkedIn and Apollo to research and identify potential leads in line with the company’s Ideal Customer Profile (ICP).
Build and maintain segmented lead lists in the CRM (e.g., Dynamics).
Conduct market research to better understand buying personas and company landscapes.
Conduct outbound communication via email, LinkedIn, and occasional cold calls to engage prospects.
Qualify leads through conversations, gather interest, and schedule discovery meetings with Sales Executives and team.
Follow up on Marketing Qualified Leads (MQLs) from campaigns.
Accurately document all outreach and lead interactions in the CRM.
Maintain real-time updates on lead statuses, engagement levels, and conversion progress.
Generate regular activity and pipeline reports for sales and marketing teams.
Participate in sales pipeline meetings and share insights on lead quality and campaign responsiveness.
Provide marketing with feedback on messaging effectiveness and lead insights to refine future campaigns.
KPI
Attended meeting of 20 a month with the correct ICP
Achievd month to month target for schedule meetings
20% of attended meeting should turn into a sales opportunity
CRM Hygiene & Admin completed weekly and 100% accurately
BANT qualification to be research before conduct outreach
What You Bring
Diploma or Bachelor's degree in Business, Marketing, Communications, or a related field.
3-5 years of experience in B2B sales coordination, lead generation, or telemarketing.
Proficiency with LinkedIn Sales Navigator, Clay, and CRM tools (preferably Microsoft Dynamics).
Comfortable with the performance metrics: Number of leads sourced per week/month, Lead-to-meeting conversion rate, Response and engagement rates from outreach, Contribution to the qualified sales pipeline
Excellent written and verbal communication skills in English.
Highly organized, data-driven, and detail-oriented.
Resilient and persistent, with a strong ability to thrive in target-driven environments.
Comfortable with outbound communication and cold outreach via multiple channels.
Our Hiring Process
We utilize AI tools to enhance hiring efficiency and ensure a fair evaluation. Consequently, candidates will engage with an AI Interviewer, supervised by Human Talent Acquisition Experts who will support your entire application journey.
Our AI Expectations: While we encourage you to use AI for CV refinement and research, we require that all interviews and assessments be completed through your own authentic effort. The use of real-time AI assistance during interviews or to complete skills tests is strictly prohibited to ensure a fair and genuine evaluation of your capabilities.
What You’ll Get
At Penbrothers, we are obsessed with creating positive employee experiences. Here you’ll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast-growing startups and dynamic companies.
· Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.
· Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.
· Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.
· Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.
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