Paid Ads Specialist - #35005

Company Profile:

Our client is a digital experience agency specializing in helping businesses launch, scale, expand, and enhance their digital presence.

Their expertise spans strategic consulting, bespoke website and eCommerce development, and comprehensive digital marketing solutions, utilising platforms such as Adobe Experience Manager, Magento 2, and Shopify. Rooted in Australia with a growing footprint in Singapore, they blend regional understanding with global insights.

They are not just about digital transformation; they are focused on building community, fostering growth, and setting new standards in the digital world.

This is a great opportunity for a Paid Ads Specialist to join a company with clear direction, high standards, and a culture that rewards initiative, ownership, and consistency.

Duties and Responsibilities:

• Manage, launch, and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram)
• Develop and execute paid media strategies to support client growth, lead generation, and e-commerce objectives
• Handle and manage a maximum of 5–8 client accounts simultaneously within the Australian market
• Manage advertising budgets ranging from AUD 500 up to AUD 40,000 monthly ad spend depending on client requirements and campaign scale
• Perform daily campaign monitoring, bid adjustments, audience optimization, and budget management to maximize campaign performance
• Analyze campaign data and key performance metrics to identify trends, insights, and optimization opportunities
• Conduct A/B testing on ad creatives, audiences, placements, and campaign structures to improve results and performance efficiency
• Optimize campaigns to improve ROAS, conversions, click-through rates, and overall advertising performance
• Create and maintain accurate campaign tracking, reporting, and performance dashboards using tools such as Looker Studio
• Assist in the implementation and optimization of campaigns across additional paid advertising platforms including TikTok Ads, LinkedIn Ads, Quantcast, and StackAdapt
• Support both e-commerce and lead generation campaigns, with stronger focus on e-commerce advertising performance
• Collaborate closely with the marketing and delivery teams to align paid ads strategies, campaign execution, and client objectives
• Ensure campaigns are launched accurately, delivered on time, and continuously optimized in a fast-paced environment with no backlogs
• Stay updated with platform changes, paid advertising trends, and best practices across Google, Meta, and other digital advertising platforms
• Maintain clear and proactive communication regarding campaign updates, performance insights, and optimization recommendations

Must-have Skills / Qualification:

• Minimum of 3–5 years of hands-on experience in paid advertising and digital campaign management.
• Strong experience managing and optimizing campaigns across both Google Ads and Meta Ads (Facebook & Instagram)
• Exposure to additional advertising platforms such as TikTok Ads, LinkedIn Ads, Quantcast, and StackAdapt are nice-to-have.
• Experience handling both e-commerce and lead generation campaigns, with stronger exposure to e-commerce campaigns preferred.
• Proven capability in campaign implementation, optimization, and contributing to advertising strategy development
• Familiarity with Google Ads account management, audience targeting, bid strategies, campaign analysis, and performance optimization
• Ability to work in a fast-paced environment with strong attention to detail and urgency in execution
• Excellent communication and collaboration skills with the ability to respond quickly and effectively
• Experience working with multiple client accounts simultaneously; agency experience is an advantage but in-house experience is also accepted
• Comfortable using project management and collaboration tools such as Monday.com, Slack, Google Drive, and time-tracking platforms
• Experience supporting Australian or international clients is an advantage
• Ability to manage varying campaign budgets and workloads across multiple advertising platforms
• Self-driven, highly organized, and capable of working independently in a remote/work-from-home setup
  

Job Type: Full-Time Permanent

Schedule: Monday – Friday, 9:00 AM – 6:00 PM (AEST)

Location: Permanent Work-From-Home

Industry: Digital Marketing