Paid Ads Specialist - 62685812836

Paid Media Specialist

Work hours: US/Australian Business Hours

Role Overview

We are looking for a data-driven, creative, and proactive Mid-Level Paid Ads Specialist based in the Philippines to manage, scale, and optimize performance marketing campaigns. In this role, you will take ownership of day-to-day paid media execution across Google, Meta, and secondary performance channels, driving customer acquisition and maximizing Return on Ad Spend (ROAS).

With 4 to 6 years of dedicated paid media experience, you should be comfortable working independently, analyzing performance metrics, conducting structured A/B tests, and translating numbers into clear growth strategies.

Key Responsibilities

Strategy & Campaign Execution

• Plan, build, and optimize high-converting paid search (PPC) and paid social campaigns across Google Ads, Meta Ads Manager, TikTok, and LinkedIn.


• Perform daily account audits, bid management, budget pacing, and audience targeting adjustments.


• Develop full-funnel paid strategies tailored to different stages of the customer journey (awareness, consideration, conversion, and retargeting).

Creative Strategy & A/B Testing

• Partner with creative teams (designers and video editors) to brainstorm ad concepts, creative hooks, and compelling copy.


• Run continuous A/B tests on creative assets, ad formats, copy, landing pages, and audience segments to boost conversion rates.


• Stay updated on paid media trends, platform updates, and competitor activity.

Tracking, Analytics & Reporting

• Monitor key performance metrics (CAC, ROAS, CPA, CTR, CVR, and LTV) to ensure efficiency and profitability.


• Audit and help manage tracking setups using Google Tag Manager, GA4, Meta Pixel/Conversions API (CAPI) for accurate data attribution.


• Prepare clear weekly and monthly performance reports and dashboards (e.g., Looker Studio) featuring actionable insights.

What We’re Looking For

• Experience: 4–6 years of hands-on, direct experience managing and optimizing paid media budgets.


• Platform Mastery: Strong expertise in Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads Manager.


• Analytical Skills: Intermediate-to-advanced proficiency with GA4, Google Tag Manager (GTM), data attribution models, and reporting tools like Looker Studio.


• Communication: Excellent written and spoken English skills to collaborate effectively with distributed teams.


• Work Setup: Demonstrated success working independently in a remote environment with high reliability, self-motivation, and strong time-management skills.

Nice to Haves

• Experience running ads for international markets (US, UK, AU, or APAC).


• Background in both e-commerce and B2B lead generation.


• Familiarity with alternative ad platforms (Pinterest, Reddit, Amazon Ads) or programmatic platforms.


• Basic understanding of CRO, landing page builders, or basic HTML/GTM script implementations.