Sales Director — Mass Market & Wholesale (Cut Flower Industry)

Location: Remote — Philippines

Employment Type: Full-time

We're looking for a strategic, results-driven Sales Director to lead our sales strategy across retail and wholesale channels. You'll drive revenue growth, strengthen customer relationships, and build a high-performing, accountable sales organization — collaborating daily with our U.S.-based leadership and production teams to align sales efforts with company-wide goals. This role sits at the intersection of strategy, account leadership, and cross-functional coordination, so we're looking for someone who combines deep industry experience with sharp analytical and people-leadership skills.

Benefits and Compensation

• Permanent Work from Home


• Paid Time Off


• Monthly Performance Bonus


• Annual Bonus


• Health Allowance

What you'll do

• Sales Strategy & Execution: Develop and execute sales strategies to drive growth in new and existing markets, managing and expanding mass market and wholesale accounts.


• CRM & Sales Operations: Implement, maintain, and enforce consistent CRM use across mass market and wholesale sales teams, ensuring visibility, organization, performance tracking, and accountability — including consistent follow-up on customer communications and oversight of weekly sales reporting.


• Account & Relationship Management: Leverage existing relationships to expand the customer base and strengthen long-term partnerships, representing the company at trade shows, customer meetings, and industry events, and leading presentations that support strong engagement with key accounts.


• Production Alignment & Forecasting: Partner closely with the production team, using annual and monthly projections to align crop and product planning with sales opportunities, maximizing revenue while managing costs.


• Performance Analysis & Pricing Strategy: Conduct monthly sales performance analysis for executive leadership, and develop, implement, and continuously improve pricing tools to ensure accurate costing and consistent, profitable pricing across channels.


• Product Development Support: Help drive product development and presentation to support growth, differentiation, and evolving market demands.

What you'll bring

• Minimum 5 years of sales experience in the cut flower, floral, or perishable goods industry; 10+ years of overall sales experience preferred.


• Proven track record of growing key accounts and consistently exceeding sales targets.


• Strong relationships with major retailers, grocery chains, or mass market accounts.


• Excellent negotiation, presentation, and communication skills, both written and verbal.


• Highly organized, with the ability to manage multiple accounts and deadlines at once.


• Proven ability to mentor, lead, and coach a sales team.


• Strong analytical skills, with the ability to interpret data to identify trends and opportunities.


• Excellent MS Office and CRM proficiency.


• Bachelor's degree preferred but not required if experience is substantial.


• Comfort collaborating with U.S.-based leadership, teams, and accounts across time zones.


• A reliable internet connection and a dedicated home workspace.

How you work

• Problem solving: You dig into issues, weigh the options, and land on practical solutions.


• Teamwork: You work well with others and pitch in wherever the team needs support.


• Sound judgment: You use good judgment and know when to act and when to ask.


• Planning & organizing: You plan ahead, stay organized, and keep track of the details.


• Professionalism: You represent the team and company well in every interaction.


• Quality focus: You take pride in accurate, well-done work.


• Dependability: You show up, follow through, and can be counted on.


• Ethics: You act with integrity and honesty in everything you do.