Senior Content Writer - Work from home, Midshift

The Content Writer & Manager is responsible for planning, writing, and managing high-converting content across all digital channels. This role will support the inbound marketing strategy, helping to attract and convert prospects through well-researched, compelling, and SEO-optimised content.

• Lead the development of high-quality digital content to attract and engage B2B audiences.
• Write and manage a range of content types, including website copy, blogs, landing pages, social posts, email sequences, and case studies.
• Collaborate with the General Manager and Sales team to plan and execute email marketing campaigns and lead-nurturing workflows.
• Apply SEO best practices to all content, supporting organic traffic and search visibility.
• Maintain a structured content calendar aligned with business objectives and seasonal campaigns.
• Ensure all content reflects each brand’s voice and connects with New Zealand’s diverse commercial audience.
• Track and report content performance metrics such as organic traffic, lead conversions, and engagement.
• Research and translate industry trends into authoritative and relevant marketing content.
• Work closely with the PPC Specialist to ensure alignment between paid media and content strategy, especially around landing pages and conversion optimisation.
• Partner with designers and marketing colleagues to develop visually engaging and cohesive content assets.
• Continuously refine content strategy based on performance data and business priorities.

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in digital content writing, ideally for B2B or service-based industries.
• Strong understanding of inbound marketing, content funnels, and lead generation.
• Experience with SEO tools (e.g. SEMrush, Ahrefs), and content management systems (e.g. WordPress).
• Familiarity with email marketing platforms and content performance tracking.
• Ability to manage multiple content streams and meet deadlines with minimal supervision.
• Excellent writing, editing, and storytelling skills tailored for business audiences.

Why Join Twoconnect?

We offer more than just a job — we offer a supportive and rewarding career experience. Here’s what you can expect from this opportunity:

• Work from home
• Monday to Friday 1:00 PM – 10:00 PM PHT (adjustments will be made for daylight saving time)
• Opportunities to work with leading companies in Australia and beyond
• Comprehensive HMO and government-mandated benefits
• Training programmes for career development
• Engaging company outings, team activities and wellness sessions
• Supportive, inclusive culture
• Dedicated managers focused on your growth and success

We’re not your typical BPO — we’re a Managed Service Provider (MSP) centered on people and their success. Most of our roles are work from home, on day shift, and offer the chance to work directly with leading clients in Australia, New Zealand, and now the UK as part of their team.

We offer a people-first culture where you're valued, not just counted.

To learn more about us visit our socials:

Website: https://twoconnect.com.au/

Careers: https://apply.workable.com/twoconnect-careers/

LinkedIn: https://linkedin.com/company/twoconnectau

Facebook: https://www.facebook.com/2woconnect/

Instagram: https://www.instagram.com/twoconnect_/