SEO Manager (iGaming US Market)

Location: Remote (Eastern Europe, Caucasus & Surrounding Region)

Industry: iGaming

Employment Type: Full-Time

Position Overview

We are seeking an experienced SEO Manager with a strong background in the I-gaming industry to lead our search engine optimization initiatives across multiple projects. This role requires a strategic thinker who can drive organic growth while managing complex, multi-site SEO campaigns in a highly competitive and regulated environment.

Key Responsibilities

SEO Strategy & Management

• Develop and execute comprehensive SEO strategies for multiple I-gaming brands and projects simultaneously
• Conduct thorough keyword research and competitive analysis specific to gaming, sports betting, and casino verticals
• Optimize website architecture, content, and technical elements to improve search rankings
• Monitor and analyze SEO performance metrics, providing regular reports and actionable insights
• Stay current with search engine algorithm updates and industry best practices

Team Leadership & Project Management

• Coordinate cross-functional collaboration with development, content, and marketing teams
• Manage multiple concurrent SEO projects, ensuring timely delivery and quality standards
• Allocate resources effectively across different projects
• Establish and maintain SEO workflows, processes, and documentation

I-Gaming Expertise

• Navigate complex regulatory requirements and compliance considerations across different jurisdictions
• Understand geo-targeting strategies for various markets and licensing restrictions
• Develop content strategies that balance user engagement with responsible gaming messaging
• Implement SEO tactics suitable for high-competition gaming keywords and affiliate marketing

Technical SEO & Analytics

• Perform comprehensive technical SEO audits and implement improvements
• Collaborate with development teams on website performance optimization
• Set up and maintain tracking systems using Google Analytics, Search Console, and specialized SEO tools
• Analyze user behavior data to inform SEO and content strategies

Process

• Initial HR Call
• Test Task
• Call with the Manager & Team

Experience Requirements

• Minimum 3+ years in managerial or senior leadership positions in SEO or digital marketing
• Proven experience in the I-gaming industry (online casino, sports betting, or related gaming verticals)
• Demonstrated success managing multiple SEO projects simultaneously
• Track record of achieving measurable organic traffic growth and ranking improvements

Technical Skills

• Advanced knowledge of SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)
• Proficiency in Google Analytics, Google Search Console, and 
• Understanding of HTML, CSS, and basic JavaScript for SEO implementation
• Experience with content management systems and SEO plugins
• Familiarity with international SEO and hreflang implementation

Industry Knowledge

• Deep understanding of I-gaming regulations and compliance requirements
• Knowledge of affiliate marketing dynamics in the gaming industry
• Awareness of responsible gaming practices and their impact on content strategy
• Understanding of payment processing and licensing considerations affecting SEO

Leadership & Soft Skills

• Strong project management and organizational abilities
• Excellent communication and presentation skills
• Analytical mindset with strong problem-solving capabilities
• Ability to work in fast-paced, deadline-driven environments
• Experience managing remote or distributed teams (preferred)

What We Offer

• Performance-based bonuses tied to SEO KPIs
• Comprehensive benefits package
• Professional development opportunities
• Flexible working arrangements
• Opportunity to work with cutting-edge gaming brands