Sales Development Specialist

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

What you'll do:

We are seeking a determined, data-driven individual with a digital focus to accelerate adoption and market growth of SAP solutions. The Sales Development Executive (SDE) role guides and influences customers in their digital transformation journey, promoting SAP offerings, executes demand generation campaigns, and manages a defined territory in collaboration with various sales and demand teams.

• Guide and influence customers in early stages of their digital transformation journey


• Promote SAP offerings through various channels such as email and phone communications, social interactions, customer meetings, events and customer roundtables.


• Execute demand generation campaigns for SAP's portfolio and solutions


• Improve customer data quality and identify focus areas


• Manage a defined territory in collaboration with various sales and demand teams


• Secure new customer meetings through consultative conversations


• Manage early-stage pipeline to keep deals progressing

What you bring:

• 1-2 years of experience in business development within the software industry


• Familiarity with SAP portfolio, particularly Enterprise Resource Planning, Human Capital Management, Customer Experience, & Spend Management


• Experience working with customer engagement platforms and CRM systems.


• Understanding of standard data privacy and protection rules when working with B2B prospects data.


• Ability to establish strong business relationships with SAP sales, marketing, and leadership teams


• Ability to articulate business challenges and transformation trends related to a specific industry


• Experience in strategic prospect outreach through a variety of engagement channels and tactics


• Ability to manage and prioritize work against a set of KPIs


• Understanding of standard demand generation funnel principles, customer engagement tactics and funnel progression practices.


• Strong customer focus, business acumen and executive presence

Meet your team:

• Polished professionalism with excellent organizational and interpersonal skills


• Expert relationship building skills


• Fearlessness with a hunger to succeed


• Strong work ethic and results-oriented


• Ability to work independently with a proactive communication style

Skills you’ll use:

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity,  gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 455574  | Work Area: Sales  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid