Segment Marketing Manager - Financial Services

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Segment Marketing Manager - Financial Services

Apply locations 26F The Globe Tower time type Full time posted on Posted 3 Days Ago job requisition id R0000013089

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

Responsible for formulating and executing integrated, strategically-focused marketing plans to drive demand in order to achieve revenue and market segment penetration goals, across prospective and current clients, for an assigned business unit, in alignment with the corporate brand strategy.

DUTIES & AND RESPONSIBILITIES

1. Market Insights

• Drives the market insights generation from a user/buyer and seller perspectives through effective in-depth interviews, participation to industry’s relevant engagements/events, customer immersions and from industry association’s research/industry publications/paid research data subscriptions.
• Leverages on market insights for deeper customer understanding in defining the segment’s customer needs and growth opportunities aimed at recommending/ creating product offerings and effective go-to-market strategies and plans.
• Leads the analysis and synthesis of insights that is comprehensive and relevant to the internal stakeholders, mainly Sales and Marketing that will help enable them in formulating their respective product marketing strategies.
• Analyzes competitive information with a forward perspective resulting to actionable critical insights to its marketing programs.
• Regularly monitors the industry and competitive environment in determining market and technological trends and key performance indicators
• Relates competitive information/activities with both internal (data-driven) and external (research, macro-economic, regulatory) customer information to arrive at richer customer value propositions

2. Sales Enablement

• Recommends Segment Marketing-initiated program, develops and provides sales organization with the information, content, and tools that will help sales successfully engage the client throughout the buying process, in collaboration with Product Marketing teams and Brand Communications. (e.g. animated video for total portfolio, deck on product portfolio)
• Leads in formulating industry-specific use cases for enablement tools/materials by maximizing on market insights and business intelligence data which in turn, helps in the overall communication and selling of the products/solutions.
• Initiates close collaborations with key stakeholders in Product Marketing and Branding/communications’ in the conceptualization and ensure agreed implementation plans in executing the sales enablement materials/tools.
• Implements other special enablement initiatives identified by Management through efficient program management by providing relevant industry insights, organizing project completion, seamless coordination with key support teams towards timely project delivery. (e.g. Account Plan)
• Creates and entice internal learning sessions for Sales and other stakeholders in helping enable the organization for deeper understanding of relevant technologies impacting the industry, trends and practices.

3. Go-to-Market

• Act as the go-to-market arm of Product/Solutions’ Marketing in terms of developing industry-specific strategies and programs to support the growth of the overall business performance.
• Development and implementation of go-to-market industry-specific strategies and programs shall entail the following:
• Establishing the industry snapshot and landscape, profile and sub-segments using market insights and business intelligence data.
• Reviews the overall business and industry performance, conducts analysis of data and insights in identifying demand or key growth opportunities in the industry.
• Recommends the overall approach/positioning of our brand in the industry in relation to the target market and product/solutions’ focus identified.
• Conceptualize an effective go-to-market program that is fully aligned with the overall industry strategy in generating the leads and business gains in collaboration with key stakeholders, mainly Sales, Product /Solutions’ Marketing, Marketing Communications inclusive of inter-departmental collaborations too.
• Plans the program execution by identifying the necessary work plan, processes, budget and implementing guidelines/mechanics subject to timely execution, monitoring and post mortem report.
• Leads and implement the actual go-to-market programs guided by the approved overall program work plan.

Negotiates, aligns and work with external parties identified in the overall plan in executing the program (e.g. vendors, suppliers, partner associations, event partners, customers/accounts).

• Conducts the effective communication of programs to Sales and other internal stakeholders to ensure alignment and seamless implementation.
• Reviews and approves both internal and external communication materials (e.g. PR, ICON) in alignment with the overall go-to-market strategy and plans.
• Identify actionable insights and ensure capturing of leads generated and other business opportunities as a measure of program success.
• Recommends segment marketing plans for the Enterprise business, products and services to develop/reinvent/redefine value propositions in different industry verticals served
• Determines and develops high-level relationship with critical stakeholders of the respective industry organizations, partners and governing institutions to further enable insights generation, business opportunity identification and collaborative go-to-market programs.

4. Others

• Leads continuous self-development in enhancing skills and capabilities for agility by identifying training requirements in collaboration with Immediate Superior.
• Provides strong support to its respective counterparts in Sales by constant engagement and collaboration to ensure fulfillment of go-to-market plans and programs.
• Participates in select /critical customer engagement/account level activities where a Segment Marketing representative will be required.

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

About Us

Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle. We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices. We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most.

Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and Best Employer in the Telco category by Stevie’s New York.

Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region. We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers.

Purpose

In everything we do, we treat people right to create a Globe of Good.

Vision

We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired.

Mission

We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.

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