Senior Associate, SEO

About Us

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., Philippines and Taiwan.

We are looking for a data-driven, AI-savvy Senior Associate, SEO to own and accelerate organic growth across our Hong Kong and Taiwan markets. This is a "hands-on" execution role. You will be responsible for dominating the "Search Universe" from traditional SERPs to the new frontiers of AI Overviews (AIO) and Generative Engine Optimization (GEO) to drive high-intent unpaid traffic.

YOUR TASK

• Develop and execute a localized SEO roadmap for Hong Kong and Taiwan, balancing technical excellence with high-velocity content deployment to maximize and increase unpaid traffic.


• AIO & GEO Pioneering: Implement strategies to ensure our products are cited in AI Overviews, ChatGPT Search, and Perplexity. Optimize for "Brand Citations" and "Information Retrieval" to stay ahead of the AI shift.


• Technical SEO Mastery: Perform deep-dive audits and hands-on fixes for site architecture, Schema markup (Financial/Product/Review), and Core Web Vitals to ensure 100% crawlability and indexation across regional domains.


• AI-Leveraged Content Scaling: Work with the content team to use AI tools for rapid keyword research, clustering, and localizing content for the TW market (Mandarin) vs. HK market (Cantonese/Traditional Chinese).


• Competitive Intelligence: Conduct aggressive gap analysis against regional competitors. Identify "Search Intent" shifts and capitalize on emerging financial trends (e.g., new credit card launches or tax season) before they peak.


• Performance Analytics: Own the SEO dashboard for both markets. Use GA4, Google Search Console, and AI-tracking tools to report on Organic CTR, GEO Visibility, and Lead Conversion rates.


• Stakeholder Sync: Collaborate with Product and Tech teams in Agile sprints to ensure SEO requirements (Hreflang, canonicals, etc.) are prioritized in the regional product roadmap.


• Authority Building: Execute organic link-building campaigns through content exchanges and digital PR to restore Domain Authority (E-E-A-T) post-core updates.

SKILLS & REQUIREMENTS

• 3+ years of experience in the field of SEO in a B2C role; including hands-on technical SEO and content marketing / optimization experience


• Subject matter expert in all core SEO areas including but not limited to Content, Keyword Research, Technical SEO (UX, site architecture, URL structure, XML sitemaps, canonical tags, dynamic/static pages, schema markup, etc.), On-Page Optimization (Metadata, Headings, Content, Anchor Links, Navigation, etc.) and Off-Page Optimization (backlinks, domain authority, etc.)


• Deep understanding of how Large Language Models (LLMs) source information. You know how to optimize content for semantic relevance and authoritativeness (E-E-A-T) to win in AI search.


• Advanced Tool Stack: Expert-level, hands-on experience with:




• Crawl/Audit: Screaming Frog, DeepCrawl, or Lumar.


• Research/Rank: Ahrefs, Semrush, and Moz.


• AI/Optimization: SurferSEO, NeuronWriter, or Perplexity for research.


• Data: Google Search Console (API usage is a plus), GA4, and BigQuery.




• Writing skills in Chinese, fluent verbal skills in English


• Comfortable reading and editing HTML/CSS. Knowledge of JavaScript SEO (React/Next.js) and how to implement advanced Structured Data.


• Track record of exceeding aggressive growth targets and managing SEO projects from inception to completion

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