Senior Digital Performance Manager

Responsibilities

1. Media Buying & Campaign Implementation •Set up and execute performance campaigns across

• Paid Social: Meta, LinkedIn, YouTube


• Programmatic: Google Display & Video 360 (DV360)


• Search & Shopping: Google Ads, PMAX •Ensure best\-practice campaign structures, budget pacing, and flighting. •Align campaign setup with tracking and conversion frameworks to ensure clean measurement from day one.
  
  2. Tagging, Tracking & Measurement Architecture •Own and manage end\-to\-end tagging strategy across digital campaigns and websites. •Implement, audit, and maintain tracking via Google Tag Manager (GTM), including:


• GA4 event tracking


• Conversion tracking for paid media platforms


• Custom events, parameters, and triggers •Ensure data accuracy, consistency, and governance across platforms. •Troubleshoot tracking discrepancies between platforms (GA4, Google Ads, Meta, DV360). •Collaborate with developers and product teams to implement complex tracking requirements.
  
  3. Optimisation & Performance Management •Continuously optimise campaigns to achieve or exceed KPIs (CPA, ROAS, CTR, CVR). •Use performance data and behavioural insights to:


• Refine audiences, bidding strategies, and creative rotations


• Improve funnel efficiency from click to conversion •Manage budgets proactively to ensure efficiency and KPI alignment. •Lead structured test\-and\-learn frameworks across media and landing experiences.
  
  4. Conversion Rate Optimisation (CRO) •Own and drive CRO strategy across key landing pages and conversion funnels. •Analyse user behaviour using GA4 and other analytics tools to identify friction points. •Design and prioritise CRO hypotheses based on data and performance insights. •Partner with design, product, and development teams to:


• Implement UX/UI improvements


• Launch and evaluate A/B or multivariate tests •Measure and report on conversion uplift and impact on paid media efficiency.
  
  5. Insights, Analytics & Reporting •Analyse performance and user behaviour using:


• Google Analytics 4


• Google Search Console


• Looker Studio •Build clear, actionable dashboards for ongoing performance monitoring. •Deliver comprehensive end\-of\-campaign and quarterly reports, including:


• Media performance


• CRO outcomes


• Measurement insights and recommendations •Translate data into strategic insights for stakeholders and leadership.

Requirements

Media & Buying Platforms Meta, LinkedIn, YouTube Ads Google Display & Video 360 (DV360) Google Ads (Search & Shopping) Measurement, Tagging & CRO Google Tag Manager (advanced) Google Analytics 4 (event\-based tracking expertise) Conversion tracking and attribution best practices CRO methodologies and testing frameworks Looker Studio (dashboarding & reporting) Google Search Console Core Skills & Attributes Strong understanding of digital analytics, tagging, and attribution Proven ability to link media performance with on\-site conversion outcomes Highly analytical with a testing and optimisation mindset Comfortable operating at the intersection of marketing, data, and UX Clear communicator able to explain complex data and tracking concepts simply Proactive, detail\-oriented, and confident working autonomously Ideal Background 4–7+ years in digital performance marketing, analytics, or CRO roles Hands\-on GTM and GA4 implementation experience is essential Proven experience improving conversion rates for paid traffic Experience in agency or growth\-focused in\-house environments preferred

Work Arrangement

• Work Setup: Flexible Work Arrangement


• Work Hours: Monday to Friday, 5:00 am to 2:00 pm PHT, should complete nine 9 hours work, inclusive of one 1 hour lunch break

"}}],"isMobile":false,"iframe":"true","jobType":"Full time","applyName":"Apply Now","zsoid":"706368714","FontFamily":"Verdana, Geneva, sans\-serif","jobOtherDetails":[{"fieldLabel":"Work Experience","uitype":2,"value":"5+ years"},{"fieldLabel":"Industry","uitype":2,"value":"Marketing"},{"fieldLabel":"City","uitype":1,"value":"Pasig"},{"fieldLabel":"State/Province","uitype":1,"value":"Metro Manila"},{"fieldLabel":"Zip/Postal Code","uitype":1,"value":"1605"}],"headerName":"Senior Digital Performance Manager","widgetId":"571042000000072311","isJobBoard":"false","userId":"571042000063693053","attachArr":[],"customTemplate":"3","isCandidateLoginEnabled":false,"jobId":"571042000082529524","FontSize":"12","location":"Pasig","embedsource":"CareerSite","indeedCallBackUrl":"https://recruit.zoho.com/recruit/JBApplyAuth.do","logoId":"c568va2c6568b65a9497a9fda1cb0366ab85a"}