Senior Digital Strategist

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

About the Role  

Our Digital Strategists bring value to our clients by ensuring that markets activate digital experiences which deliver upon their local market ambitions and working with them to develop strategies & roadmaps for owned channels. In addition, they ensure experience framework adherence whilst delivering local experiences which reflect local complexity & nuances.

They are an invaluable resource to the client & agency teams by providing strategic guidance in fleshing out briefs, creative process and charter/toolkit development. They present to clients with authority, “front” meetings and take ownership of projects and their outcomes. They know the basics and collaborate with other strategy disciplines (brand, media, social). Other planners look to Digital Strategists for advice.

Digital Strategists add value by interrogating every client brief and assignment and striving to solve our client’s more significant business problems, not just the immediate request at hand. They will be brief makers – framing arguments, building ideas and developing a presence.

They are the trusted partner and point of contact for senior/management level clients, partnering with StudioX to deliver marketing efficiencies, better customer experience, commerce growth, new ways of working and higher ROI.

They are highly organized and accountable and can build relationships and collaborate with/draw on all Ogilvy’s mega businesses, expert groups and partnerships to deliver best-in-class integrated solutions with maximum impact and efficiency.

What You’ll Do 

• Partner with the Brand, Category Business Leads and Project Leads within the client structures to drive digital and marketing transformation with the ultimate goal of increasing weekly+ consumers


• Day to day project contact with Digital Platforms Lead as a strategic advisor and working with local markets (any 3^rd party agencies and clients) to ensure adherence, provide inputs to creative briefing and improve creative and digital experience planning and journey decisioning


• CRM & owned channel strategy: Work with Digital Platforms Lead (client) and local Front-Line Marketing (FLM) teams across ASP to develop a regional owned channel strategy in line with strategic initiatives that can be customised to local market nuances. Identify clear roles for each owned channel (web, app, email, messaging platforms etc), their value proposition, success metrics and build roadmaps based on business priorities, available central tools & top-line guidance. Adopting industry best practices and guidelines.


• CRM journey planning and owned channel activation: Analyse consumer data sets (Adobe CDP/AEP) and propose a set of CRM journeys to be activated. Design the experience journeys for priority segments, understand the different type of lifecycle triggers, using different techniques to build loyalty and work with local teams for activation. Run A/B testing, measure results and provide optimisation plan.


• First-party data acquisition & activation: Define a first-party data acquisition and activation strategy at a regional level. This includes identifying the list of attributes that markets should pursue and recommending a set of use cases where data can be activated to deliver business outcomes. At a campaign-to-campaign level, ensure that local markets are adhering to the strategy and work with them to run a series of test & learn and develop a scale-up plan.


• Framework adherence & Optimisation: Participation in full Experience Loop meetings to ensure the brand is adherent to digital platform experience framework & review of toolkits to ensure fit for use. Ensures digital best practices are followed developed centrally.


• Local market experience delivery: Work closely with market stakeholders to help localise regional charters and maximise experience framework usage for local site changes.


• Change champion: Management of change & ensuring communication around transformation within OU/Market clusters.

What You’ll Need  

• 5+ years of experience in a strategic / consultative digital role with client facing industry experience.


• Experience with change management and communications, driving digital transformation within the organisation


• Strong communication skills with ability to communicate across stakeholder seniority levels inc. C-Suite stakeholders and Global stakeholders.


• Problem solver with ability to break down complexity.


• Comfortable with analysing data sets, derive insights and provide actionable outcomes.


• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development


• Demonstrable capability to deliver integrated projects with multiple deliverables and stakeholder within allocated timelines and budgets


• An in-depth understanding and appreciation of the ‘creative’ process – championing great work


• Demonstrable knowledge of client-side marketing operations


• Segmentation, basic understanding of different modelling techniques


• Testing and analysis, can prioritise tests based on commercial impact, know how to apply learnings.


• Martech, you understand the different types of platforms and how they can be used.


• Running client workshops


• Writing presentations that establish a clear and persuasive POV


• Experience forming strong relationships at all levels, internall and with clients/partners


• Curious, a lifelong learner, good listener, someone who reads people and those in a room well and adapts their style and response accordingly


• Calm and confident under pressure


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How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.