Senior Manager, Catalogue Optimization, Track & Playlist Marketing

What you'll do:

Optimization and Campaign Delivery

• Develop and execute track and playlist optimization campaigns that drive streaming growth.


• Optimize metadata, linking, search and playlist routing to improve discoverability.


• Identify and activate short-form and UGC driven opportunities across TikTok, Reels and Shorts, with a clear understanding of the role each plays in track discoverability.


• Oversee optimization of official artist channels on YouTube and TikTok, ensuring content, posting cadence, playlist strategy and metadata align to platform best practices.

Data and Analytics, Test Learn Iterate

• Use dashboards and analytics to identify trends, build hypotheses and drive ongoing optimization.


• Partner with regional and global data teams to build new data-led optimization models and reporting frameworks.


• Actively test new tools, third-party analytics platforms, emerging technology solutions and platform betas.

Stakeholder Management

• Act as senior regional counterpart to regional Catalogue/Optimization colleagues, advocating for optimization, new workflows, systems and innovation.


• Serve as DSP lead for editorial and partner teams, advocating for Sony artists and catalog to drive revenue and growth.


• Lead cross-functional regional workflows with Creative, Digital and Audience Development teams.

Who you are:

Must-have core expertise

• Deep understanding of SEO, DSP algorithms, playlist ecosystems, metadata and editorial pitching.


• Strong data and analytics capability, with the ability to interpret dashboards, forecast performance and make insights-led decisions.

Qualifications

• 7 to 10+ years of experience in streaming, optimization, digital or playlist marketing (music or digital platform experience preferred).


• Proven commercial accountability and experience pacing to financial targets.


• Comfortable working at speed, managing multiple priorities and iterating quickly.


• Strong communication skills and ability to influence senior stakeholders.


• Curious and proactive, consistently scanning for emerging technologies, optimization tools and third-party platform opportunities.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day


• A modern office environment designed for you, empowering you to bring your best


• Investment in your professional growth and development enabling you to thrive in our vibrant community


• The space to accelerate progress, positively disrupt and create what happens next


• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives