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Job Summary:
Essential Responsibilities:
Customer Segmentation and Targeting:
• Develop and refine customer segmentation and targeting models based on key criteria (e.g., revenue potential, product adoption, industry).
• Establish clear targeting strategies and guidelines to prioritize customer engagement.
• Design and implement effective go-to-market models tailored to different customer segments and market dynamics.
• Provide guidance on the process, ensuring consistency and alignment with the framework.
• Analyze customer data to identify trends and opportunities for improvement.
• Collaborate with Sales to optimize customer segmentation and targeting processes and workflows.
• Evaluate and improve sales coverage models to maximize market penetration.
Field Force Sizing & Optimization:
• Develop a robust field force sizing methodology based on market potential, go-to-market design, field force workload, and business strategy.
• Provide guidance on field force structure, territory alignment, and resource allocation to ensure field force sizing aligns with strategic objectives.
• Analyze sales performance data to identify areas for resource optimization and efficiency gains.
• Leverage MCQ channel performance map to optimize F2F + digital channels mix in the GTM optimization.
Territory Alignment:
Sales Performance Analysis and Reporting:
• Collaborate with SFE market lead to provide sales performance data.
• Develop and generate comprehensive sales performance analysis reports, identifying key trends, opportunities, risks, and areas for improvement.
• Develop and maintain key performance indicators (KPIs) and dashboards to track sales effectiveness on quantity, targeting and quality (QTQ).
• Prepare regular reports and presentations for senior management, providing insights and recommendations based on data analysis.
Leadership Responsibilities:
Functional Skills:
Education:
Work Experience:
Dksh Australia
DKSH Australia distributes, markets, and sells high-quality products and brands, helping businesses in Australia develop and grow.
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