Senior Manager SFP Digital

Senior Manager SFP Digital

At Philip Morris International (PMI), we are transforming our business to deliver a smoke-free future.

As part of this journey, we are looking for a Senior Manager SFP Digital to lead market-level digital strategy, driving growth through end-to-end digital ecosystems, e-commerce excellence, and impactful digital amplification of marketing initiatives.

This is a high-impact leadership role shaping how brands connect, convert, and grow across all online touchpoints.

What You’ll Be Doing

• Define and deliver the market digital and e-commerce strategy, aligned with consumer insights, category priorities, and global direction


• Drive consumer acquisition, retention, and value growth across all digital channels


• Lead digital amplification of marketing campaigns, ensuring full-funnel impact from awareness to conversion and loyalty


• Partner closely with Marketing to translate brand strategies into high-performing digital journeys and omnichannel executions


• Build seamless, integrated customer experiences across web, mobile, social, and e-commerce platforms


• Leverage data, analytics, and segmentation to optimize targeting, personalization, and marketing effectiveness


• Maximize digital media performance and ROI, guiding channel mix, attribution, and performance optimization


• Identify and scale new platforms, technologies, and content ecosystems to expand reach and relevance


• Lead end-to-end e-commerce operations (conversion, UX, payments, fulfillment), ensuring scalable, best-in-class execution


• Drive digital transformation and capability building, embedding agile, data-driven ways of working


• Partner cross-functionally (Marketing, Commercial, IT, Operations) to deliver integrated digital solutions

We’re Looking For

• 7+ years leading either marketing or digital and e-commerce strategy and operations


• Proven ability to scale e-commerce and digital growth engines, including campaign amplification and performance marketing


• Strong expertise in data analytics, segmentation, and full-funnel optimization


• Deep understanding of:




• Omnichannel and integrated marketing execution


• Digital ecosystems & platforms


• Customer journey, conversion & lifecycle management




• Track record in digital transformation and cross-functional leadership


• Strong commercial acumen, with experience owning or influencing P&L performance


• Background in e-commerce platforms, payment systems, and fulfilment processes is highly advantageous


• Degree in Marketing, eCommerce, Business, or related field

What We Offer

• A competitive salary package, including a comprehensive benefits offering


• The opportunity to lead and shape digital strategy at market level within a global FMCG business


• Exposure to cutting-edge digital transformation initiatives


• A dynamic, collaborative, and high-performing team environment


• The chance to play a critical role in PMI’s smoke-free transformation journey


• Strong career development opportunities locally and globally