Senior Marketing Manager

Location: One Neo, BGC

Work Set Up: Onsite

Responsibilities:

• Develop and execute comprehensive marketing campaigns and promotions for our Point-of-Sale loans and other financial products.
• Craft and implement a marketing strategy for key business lines that aligns with our company's branding and objectives.
• Ensure clear and impactful communication across all relevant channels, including in-store promotions at retail partners and social media platforms.
• Supervise the creation, editing, publishing, and sharing of compelling content across Salmon’s social media channels.
• Evaluate performance metrics from various campaigns and promotions to gauge effectiveness and refine strategies to meet business objectives.
• Research, strategize, and explore new marketing and social media platforms to create engaging content, assess performance metrics, and evaluate their effectiveness in achieving our goals.
• Define Key Performance Indicators (KPIs) and Key Result Areas (KRAs) for social media and marketing campaigns to gauge success.

Requirements:

• Bachelor’s degree (or equivalent) in marketing, business, or a related field.
• Minimum of 8-10 years of experience in marketing and branding.
• In-depth understanding of marketing strategies, social media, and branding.
• Demonstrated track record of success in crafting marketing plans, social media strategies, content creation, and campaign management.
• Proficiency in project management, multitasking, and making informed decisions.
• Outstanding written and verbal communication abilities.