Senior Marketing Manager - Dayshift Remote

Position : Full Stack Senior Marketer

Salary : Up to $2,700 AUD per month

Working Hours & Conditions :  Australian Hours

Holidays :  Public holidays in AU

Role Overview

We are seeking a highly capable Senior Full Stack Marketing Manager to own the company's marketing function across both the commercial and charitable brands.

This is not a specialist role focused solely on social media, paid advertising, or content creation. Instead, we are looking for a commercially minded marketing generalist who understands how every component of a marketing system connects—from brand positioning and messaging through to lead generation, CRM automation, reporting, and revenue growth.

The successful candidate will become the internal marketing leader, responsible for designing, executing, measuring, and continually improving the company's end-to-end marketing ecosystem. They will also be expected to champion the practical use of Artificial Intelligence (AI) across the marketing function—using AI to improve efficiency, automate workflows, generate reporting and presentations, connect business systems, and enhance decision-making. AI should be viewed as a productivity multiplier rather than simply a content creation tool.

This role requires someone who thinks strategically, enjoys solving commercial problems, and is confident challenging ideas and contributing to business discussions. We value curiosity, critical thinking, and the ability to connect marketing activity directly to business outcomes.

Key Responsibilities

Marketing Strategy & Commercial Growth (Primary Focus)

• Own the end-to-end marketing strategy across both the company and its charitable division
• Develop integrated marketing campaigns aligned with commercial objectives
• Build full-funnel marketing strategies that generate awareness, enquiries, and conversions
• Analyse the customer journey, identify bottlenecks, and recommend improvements
• Work closely with leadership to ensure marketing supports broader business strategy
• Regularly review campaign performance and adapt strategy based on data and insights

CRM & Marketing Automation

• Become the company's subject matter expert in GoHighLevel
• Design and manage the complete customer journey within the CRM
• Build lead nurturing sequences and automated marketing workflows
• Improve lead management and conversion processes
• Ensure accurate reporting across the marketing and sales pipeline
• Continuously optimise automation and customer communication
• Utilise AI tools to automate repetitive marketing and administrative workflows
• Develop AI-assisted reporting, presentations, campaign analysis, and marketing documentation
• Build connections between AI platforms (such as Claude) and business systems where appropriate to improve operational efficiency
• Continually identify opportunities to streamline processes and reduce manual work through AI and automation

Digital Marketing

• Manage and optimise Google Ads and Meta advertising campaigns
• Recommend marketing investment based on commercial performance
• Oversee SEO strategy and ongoing website optimisation
• Coordinate email marketing campaigns and customer communications
• Monitor campaign performance and maximise return on investment

Website & Content Management

• Oversee website development and ongoing optimisation
• Create landing pages and lead generation assets
• Develop compelling website copy and customer messaging
• Ensure content clearly communicates the company's value proposition
• Improve website conversion rates through continuous testing

Content & Brand Development

• Coordinate content creation across multiple channels
• Work with leadership to develop educational content, customer stories, and brand messaging
• Support podcast launches, campaign rollouts, partnership opportunities, and events
• Maintain consistent brand positioning across all customer touchpoints

Reporting & Business Intelligence

• Develop meaningful marketing dashboards and reporting
• Track lead generation, campaign performance, conversion rates, and ROI
• Present marketing insights and recommendations to leadership
• Use data to recommend continuous improvements across all marketing activities
• Translate marketing data into commercial actions

What You'll Deliver in Your First 90 Days

• Become proficient in the company's marketing systems, including GoHighLevel
• Develop a clear understanding of the entire customer acquisition funnel
• Identify major bottlenecks and recommend improvements across marketing and lead generation
• Launch or optimise Google and Meta advertising campaigns
• Support the launch of the new charitable website
• Build marketing reporting dashboards that provide meaningful commercial insights
• Develop a pipeline of partnership and promotional opportunities
• Establish a structured marketing roadmap for future growth

Tools & Systems

• GoHighLevel CRM (primary platform)
• Google Ads
• Meta Business Suite
• Google Analytics & Search Console
• AI platforms including Claude, ChatGPT, Perplexity, and other productivity tools
• Microsoft 365 / Google Workspace
• Marketing reporting and analytics platforms

• Proven experience owning the marketing function within a growing business
• Strong understanding of end-to-end marketing strategy and customer acquisition
• Experience building and optimising complete marketing funnels
• Commercial mindset with an ability to connect marketing activity to business growth
• Strong analytical and reporting capability
• Excellent written English and copywriting skills
• Ability to manage multiple projects simultaneously
• Comfortable working independently and making strategic recommendations
• Highly proficient in the practical use of AI tools (such as Claude, ChatGPT, Perplexity and similar platforms) to improve productivity, automate workflows, generate reports and presentations, analyse marketing performance, and support strategic decision-making
• Strong understanding of AI limitations, data security, and responsible commercial use of AI
• Demonstrated ability to integrate AI into everyday business processes rather than simply using it for content generation

Highly Desirable

• Experience working with Australian businesses or marketing to Australian consumers
• Experience using GoHighLevel or similar CRM and marketing automation platforms
• Property, housing, construction, or related industry experience
• Experience launching new brands, websites, or major marketing campaigns
• Experience supporting both commercial and purpose-driven organisations